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Webinars

Webinars

Watch and learn.

Watch GlobalSpec’s educational webinars and learn how to achieve industrial marketing success from the convenience of your desktop.

More Effective Marketing for the Industrial Sector

Attend this free, live 30-minute online seminar and learn how to more effectively market to the industrial sector.

Register to attend at 2:00PM EST on Wed, Jun 19, 2013 View the archived presentation Download the slides

A New World of Opportunities: Introducing the IHS GlobalSpec Electronics Media Platform

IHS GlobalSpec is altering the electronics landscape as the single source of critical information that serves the electronics value chain from end to end. Learn how to take advantage of new opportunities to reach and engage electronics professionals and drive transactions.

View the archived presentation Download the slides

Social Media Use in the Industrial Sector

Learn the reasons why industrial professionals are using social media and how you can craft a strategy to build brand awareness and drive engagement.

View the archived presentation Download the slides

What's Working Best for Driving More Leads and Sales Today

Today marketing is responsible for bringing in more leads than it ever has before. This presentation will help you effectively generate more leads and increase sales. Discover three ways to increase sales and four right things to do to generate leads.

View the archived presentation Download the slides

Industrial Marketing Trends Survey Results: What You Need to Know

Get the results from GlobalSpec's latest Industrial Marketing Trends Survey and understand how this most recent data may impact your marketing initiatives.

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Social Media Use in the Industrial Sector

Social media has become part of the industrial marketing equation. Watch this panel discussion to hear how companies like Edmund Optics, DuPont, and Indium Corporation are using social media in their marketing efforts.

View the archived presentation Download the slides

Thought Leadership...Leverage What You Know

Content is king - How marketing your knowledge assets can position your company as a valued solution partner and thought leader to customers and prospects. This presentation will show how to leverage what you already know by capitalizing on your organization's existing resources to deliver messaging that engages your audience and drives leads

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Marketing to the Industrial Sector:

This discussion focuses on the concept of marketing online, specifically how it relates to industrial markets. The presentation covers the industrial buy cycle, how the Internet has affected buying, how the industrial space is a unique audience to address with online marketing, and what leading-edge best practices can bring marketing outreach in the industrial space to the next level.

View the archived presentation Download the slides

How To Drive More Sales in Today's Industrial Marketplace

How Industrial Companies Can Succeed in The Current Economy
Download this GlobalSpec archived Webinar and discover where engineers and industrial professionals are spending, and what industry sectors are still strong - featuring the results of the recent GlobalSpec 2009 Economic Outlook Survey.

View the archived presentation Download the slides

How Engineering, Technical and Industrial Professionals Interact Online

This Webinar reveals how your audience is using the Internet and what they are looking for online, featuring results from GlobalSpec’s latest surveys of engineering, technical and industrial professionals. Download this archived event and discover the Internet usage patterns among your target audience of engineering, technical and industrial professionals

View the archived presentation Download the slides

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From the Marketing Maven  Blog

How have you responded to the digital disruption in the industrial sector?

Industrial professionals have shifted work-related activities, such as finding components and suppliers, comparing products, research and obtaining product specs from traditional media outlets to the web and other digital platforms. How have you, as a marketer seeking to reach and engage this audience, responded to this digital disruption?

Posted: May 24, 2013 | 0 Comments

Only Online Event Focused on Marketing in the Industrial Sector Returns June 6

Hosted by IHS GlobalSpec, the Industrial Marketing Digital Summit (IMDS) is the only online event focused on marketing in the industrial sector. This year's event takes place on Thursday, June 6. Registration is free and you can attend from the convenience of your desk. Industrial marketers will lead educational sessions on content marketing, lead management, [...]

Posted: May 23, 2013 | 2 Comments

Social Media: How to Use Your Resources More Efficiently

By now most industrial companies have some type of social media presence, and many of them are discovering what a resource drain it can be. Even companies with a dedicated social media person or team are finding it difficult to keep up with all the different platforms, posts, tracking, following, measuring and more. For small [...]

Posted: May 23, 2013 | 3 Comments

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