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Continuing to build on the strong trend in color toward the bold and bright, Bayer MaterialScience LLC adds five new colors to LEDA® Compounded Color Technology's JUST COOL color family.

The color experts at Bayer MaterialScience are taking cues from the Color Marketing Group (CMG), while adding their own unique flair. CMG is an international not-for-profit association of color design professionals based in Alexandria, Va. The latest colors from Bayer MaterialScience allow product designers to take risks with color and inject excitement into their product offerings in a challenging economic climate.

CMG reports that color is responsible for up to 85 percent of the reason people decide to buy. The bold and bright trend is based upon insights from 1,000 color experts from a broad cross-section of industries worldwide. Bayer MaterialScience, a CMG member company, develops additions to the Fantasia® color palette from these global color forecasts to ensure that its customers can leverage the new and emerging trends to create newness in their offerings.

"Our latest color palette pushes the edge of color crispness, as we continue to align with the trend toward eye-popping hues," said Michael George, site lab manager at Bayer MaterialScience's Color Competence and Design Center in Newark, Ohio. "These upbeat colors lend themselves well to bold combinations or as stand-out, stand-alone hues that are fresh and festive."

The latest LEDA Compounded Color Technology JUST COOL colors are:

• Candy — dandy eye candy that's a translucent spin on red with an upbeat techno-flamingo or techno-salmon spirit.
  
  
• Marina — a translucent, cool, spa-like blue that makes gentle waves by calming and nourishing the spirit and is in growing demand as blue "becomes the new green" for environmentally conscious products.
  
  
• Tortuga — an opaque green that screams "notice me" with a nod to nature and grandma's avocado-green blender, and is just begging to be paired with other bold hues.
  
  
• Twist — a translucent lollipop-lemon yellow that almost makes your mouth water, makes you want to twist and shout, and share a smile.
  
  
• Wysterical — a dense, intense opaque purple that captures the season's hottest fashion hue and might just remind you of every child's favorite purple dinosaur!
  

Color Your World with Fantasia Color and Special Effect Technologies
Fantasia color technologies are the industry's most complete, one-stop solution for color and special effects. To meet customers' wide range of design, processing and cost parameters, there are three distinct technologies:

• LEDA® compounded color technology — Molded-in color for Bayer MaterialScience resins.
  
  
• AURA® color infusion technology — Color parts on demand, after they are molded/formed.
  
  
• MILENA® color concentrate technology — A color option for niche applications such as optical data storage media (CDs, DVDs, CD-Rs).
  

Bayer MaterialScience LLC is one of the leading producers of polymers and high-performance plastics in North America and is part of the global Bayer MaterialScience business with nearly 15,100 employees at 30 sites around the world and 2008 sales of 9.7 billion euros. Business activities are focused on the manufacture of high-tech polymer materials and the development of innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction, medical, and sports and leisure industries.

The five new LEDA colors were developed at Bayer MaterialScience's Color Competence and Design Center in Newark, Ohio. Color experts at the Color Competence Centers in Newark, Ohio; Filago, Italy; Map Ta Phut, Thailand; and Guangzhou and Shanghai, China can help customers visualize their unique color and can customize effects to suit each client's individual needs.

For more information about Bayer MaterialScience materials, call 1-800-662-2927, e-mail naftainfo@bayerbms.com or visit www.bayermaterialsciencenafta.com.

For more information on all Fantasia® color and special effect technologies, visit www.BayerFantasia.com.