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MPI specializes in coupon labels, booklet labels, and extend-a-flap labels.
Coupon labels are a multi-layered construction made with a variety of colors, materials, and adhesives. You can apply them to your existing package without having to redesign it.
Products with coupon labels are noticed more quickly than those without them. They also invite returning customers to use the product again.
They have a peel off top for consumer redemption. Some manufactures choose mail in coupons, while the most common are instant redeemable coupons – IRS. These can be peeled off and redeemed immediately at the checkout.
Suggested uses:
• Rebate programs • Cross-selling
• Games • Discount programs
• Sweepstakes • Contests
• Recipes • Serving suggestions
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Booklet labels are a great way to say a lot with limited space. It allows you to fit any volume of information on your product without compromising graphics and branding elements.
A booklet label is a multi-panel foldout leaflet that is laminated to a die cut pressure sensitive label. Copy can be printed on both sides of leaflet and also on the top layer of the base pressure sensitive label. It can be resealable or completely removable.
Applications include:
• Product instructions • Food recipes
• Multiple languages • Nutritional facts
• Compliance data • On-pack promotions
• Instant redeemable coupons • Caution or warning information
If you are running short of copy space, uses are limited only to your imagination.
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MPI's Extend-A-Flap is a unique multi-layered construction that retains your existing label size, but adds a resealable flap. There's plenty of room for text on both sides of the flap and on the base label.
An Extend-A-Flap label works well if you don't have an abundance of additional copy, but need more space than a conventional label offers.