Leveraging environmentally progressive materials to reduce fuel consumption and emissions, and increase pedestrian safety

With a commitment to bring more environmentally responsible technologies to the marketplace, plus enhance safety, Hyundai Motor Company sought a materials supplier that could help the company create an innovative Advanced Technology Demonstration Vehicle (ATDV). Hyundai wanted to achieve several goals - reduce part weight to lower fuel consumption and greenhouse gas emissions; achieve new design freedom for increased safety, comfort and aesthetics; and consolidate parts to lower system cost and achieve additional weight reduction. Hyundai formed a strategic partnership with SABIC Innovative Plastics to pursue more than 30 different environmentally progressive technologies, which are incorporated into the QarmaQ ATDV.