Trade Show, Conference and Exhibition Support Services

Trade show support, conference support and exhibition support services design trade show booths, portable and custom exhibits, and related marketing materials. They also register companies for trade shows, conferences and exhibitions; perform setup and teardown activities; and manage logistics. Trade show, conference and exhibition support services that design trade show booths may use computer-aided design (CAD) software to produce conceptual drawings and scale models. Companies that specialize in the design of custom or portable exhibits can produce displays that are light-weight, durable, inexpensive to ship, and easy to setup. The ability to produce attractive, high-impact, trade show graphics is also an important consideration when selecting trade show, conference and exhibition support services. Many trade show services can produce dimensional and architectural signage, computer-cut vinyl graphics, trade show banners, and large-format printing.

Trade show support, conference support and exhibition support services that provide logistical support continue to work for their clients even after the trade show booth, product exhibit, and supporting marketing materials are complete. For example, movers may provide blanket-wrapped service and build custom crates to protect individual pieces. They may also use climate-controlled vehicles and hire specially-trained truckers and van operators. Representatives who meet the movers on the trade show floor understand convention center practices and provide guidance during critical move-in and move-out periods. Trade show, conference and exhibition support services may also handle communications with the drayage company and complete the necessary paperwork for registration. By ensuring that trade show materials arrive on-time, trade show services enable their customers to focus on other important activities.

Once the event begins, trade show support, conference support and exhibition support services can provide attendance tracking and lead retrieval services. Attendance tracking systems are used to track potential or current customers who attend events and visit a company’s trade show booth or custom exhibit. Often, these systems use barcode, radio frequency identification (RFID), magnetic swipe, or smart card technologies. Special tracking software can also help exhibitors distinguish qualified attendees from people who are not registered for a particular event. Trade show support, conference support and exhibition support services that provide electronic lead retrieval are also commonly available. These companies can train exhibitors how to use capture data using specialized software. They may also rent or lease RFID printers, plastic card encoders, and other equipment.

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