GlobalSpec Announces Launch of Industrial Ad Network
Companies Looking to Reach Industrial Professionals Benefit from Greater Exposure,
Efficiencies in Time and Resources Through New Targeted Banner Ad Network
TROY, NY - 6/7/07 - GlobalSpec (www.globalspec.com), the leading specialized search engine, information resource and e-publishing company for the engineering, industrial and technical communities, today announced the launch of the Industrial Ad NetworkSM, an online banner advertising network designed to reach members of the manufacturing, industrial, technical and engineering communities.
Companies who participate in GlobalSpec's Industrial Ad Network can include their banner advertisements on more than 200 Web sites within the industrial sector, resulting in millions of targeted impressions each month. Advertisers save time and resources by reaching a specific audience of engineering, technical, manufacturing and industrial professionals on multiple sites with a single buy, and benefit from detailed tracking reports and customer service support. Additionally, the Industrial Ad Network allows for a variety of ad formats and sizes, and is designed to support rich media and video.
"GlobalSpec's Industrial Ad Network is the first of its kind in our space," said GlobalSpec Chief Sales and Marketing Officer Angela Hribar. "It gives our advertisers an efficient way to get their banner branding message in front of highly targeted traffic, ensuring that their message receives the greatest reach while still staying focused. The qualified traffic, branding and exposure offered by the Industrial Ad Network can benefit any company interested in increasing brand awareness, reaching new markets, or launching new products to the highly valued market of professionals within the engineering, manufacturing, technical and industrial sector."
The Industrial Ad Network is the newest addition to GlobalSpec's portfolio of products designed to provide industrial marketers with a complete suite of online advertising solutions. Other marketing solutions offered by GlobalSpec include online catalogs, searchable by specification; more than 55 product-centric e-newsletters; cost-per-click advertising; product announcement billboards; banner advertisements; and directory listings.
About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. GlobalSpec users benefit from domain-expert search engines, a broad range of proprietary and aggregated Web-based content and over 56 product-specific e-newsletters – helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. SpecSearch®, GlobalSpec’s trademarked search technology, allows users to search by specification more than 176 million parts in 2,200,000 product families from more than 21,000 supplier catalogs. For suppliers, GlobalSpec offers highly filtered sales and marketing opportunities, product promotion and brand advertising platforms, and a wide range of e-media advertising and marketing solutions.
GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering Web are registered trademarks of GlobalSpec, Inc.