GlobalSpec.com completes third interactive audit
Shelton, CT 3 June 2008 - GlobalSpec.com has completed its third BPA Worldwide interactive audit, according to the worldwide auditing bureau. GlobalSpec, Inc. is a leading specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. GlobalSpec users benefit from domain expert search engines, a broad range of proprietary and aggregated Web-based content and 58 e-newsletters - helping them search for and locate products and services, learn about suppliers and access comprehensive technical content - while advertisers receive tailored solutions offering qualified sales and marketing opportunities, Web traffic, and brand exposure and awareness.
The GlobalSpec.com site had 3,993,313 visits during the period of January 2008, which was the timeframe of the audit. The interactive audit also reported 8,760,740 page requests (not including cached requests) for the same period.
"GlobalSpec has long been committed to providing our advertisers with the most accurate information available regarding the traffic and audience of our site," said Guy Maser, senior vice president of marketing for GlobalSpec, Inc. "The objective data from BPA Worldwide assists our advertisers in making informed decisions regarding the value of marketing opportunities offered by GlobalSpec."
Glenn J. Hansen, BPA Worldwide President and CEO, praised GlobalSpec.com for voluntarily opening its records to independent verification and documentation of its data. Hansen pointed out that the Web site audit benefits both advertisers and web site owners. A BPA interactive audit provides advertisers with assurance that the sites they choose to invest in deliver the traffic they claim. "GlobalSpec.com's ability to utilize the Web as a communications and advertising medium is evident," he said. "By demonstrating their continued belief in the value of audited traffic, they have given a vote of confidence to the future of interactive advertising."
Copies of the BPA Worldwide audit report for GlobalSpec.com are available from BPA Worldwide or the publisher.
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