Companies in the Industrial Sector Anticipate Meeting Revenue Goals in 2008, Yet Economic Conditions May be Taking a Toll
GlobalSpec Industrial Indicator Survey Reveals That Some Companies are Enjoying Market Momentum, While Others are Affected by Current Economic Conditions
Troy, NY – (Business Wire) – 8/26/08 – The majority of organizations within the U.S. industrial sector are on target to meet or exceed their revenue goals, but many indicate that they are reducing overall spending in 2008, according to a recent survey of engineering, manufacturing, technical and industrial professionals. These findings were uncovered in the seventh annual Industrial Indicator Survey conducted by GlobalSpec, the leading specialized search engine, information services and e-publishing company for the engineering, industrial and technical communities.
Eighty-one percent of respondents stated that their company is on or ahead of revenue targets for 2008. Additionally, 60 percent indicated that their company's 2008 revenue will be ahead of 2007 revenue.
Survey results also show that companies remain committed to growing their businesses. Forty-one percent of respondents stated that their company has expanded sales into new markets in 2008, up from the previous year. And 32 percent of respondents revealed that they are increasing their sales and marketing spending.
While many companies are maintaining momentum and growing, current economic conditions are beginning to take a toll on some companies within the industrial sector. Forty-one percent of respondents said that their companies are reducing overall spending in 2008.
Rising energy costs are a cause for concern among companies within the industrial sector – 49 percent of respondents indicated that it is an issue that their company is currently concerned about or focused on, with 10 percent stating that it's the biggest issue facing their company this year. In addition, concern over healthcare and transportation costs rose significantly in 2008, with 44 percent of respondents stating healthcare costs are an issue (compared to 28 percent in 2007) and 41 percent stating transportation costs are an issue (compared to 31 percent in 2007).
"According to our survey results, current economic conditions have not yet made a significant impact on the revenue targets of companies within the industrial sector, but there is concern over rising costs," says GlobalSpec Chief Sales and Marketing Officer Angela Hribar. "Companies looking to gain their share of market opportunity during these uncertain times should consider prioritizing marketing investments by focusing on programs that provide a greater return and offer a consistent, ongoing presence in front of a targeted audience. They can also benefit from expanding sales and increasing product lines to reach a broader and deeper audience than ever before to allow for additional sales opportunities. We are seeing companies continuing to invest with GlobalSpec – the type of program that delivers ROI and results."
Additional findings from the GlobalSpec Seventh Annual Industrial Indicator Survey include:
Access the survey results at www.globalspec.com/wp/Industrial_Indicator_Survey_2008.pdf.
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