GlobalSpec Provides Proven Strategies for Sales Lead Management

New white paper identifies five steps to help manage and increase highly qualified sales leads

Troy, NY – (Business Wire) – 7/9/2009 – GlobalSpec (www.globalspec.com), the leading specialized search engine, information resource and e-publishing company for the engineering, industrial and technical communities, today announced that it has released its newest white paper, "Sales Lead Management: Proven Strategies for Engineering, Technical and Industrial Marketers."

Developed specifically for companies within the industrial sector, the white paper explores best practices for achieving a high rate of conversion of leads into sales. It also introduces several marketing options that can generate highly qualified leads and brand exposure, while offering features to help companies improve lead response and tracking capabilities.

The white paper illustrates five techniques for responding to different types of leads and managing leads through the sales cycle based on the following themes:

  • Assign a person, or team of people, responsibility for managing and tracking leads
  • Access, evaluate and respond to leads on a timely basis
  • Distribute leads appropriately to sales people, resellers, distributors, etc.
  • Track the status and whereabouts of every lead throughout the sales cycle
  • Understand and use your marketing options to reach more potential custom¬ers and achieve greater results from your programs

"Marketers know sales leads are only as good as a company’s ability to respond appropriately and track them through the process," said Angela Hribar, chief sales and marketing officer for GlobalSpec. "GlobalSpec continues its commitment to support manufacturers and distributors in the industrial sector by sharing proven ways to reach target audiences effectively, gain greater control over marketing investments, and seize market opportunity through a variety of proven tactics – even in challenging times."

For a copy of "Sales Lead Management: Proven Strategies for Engineering, Technical and Industrial Marketers", visit http://www.globalspec.com/advertising/wp/LeadManagementWhitePaper.pdf.

About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. GlobalSpec users benefit from domain-expert search engines, a broad range of proprietary and aggregated Web-based content, and more than 60 e-newsletters - helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. SpecSearch®, GlobalSpec's trademarked search technology, allows users to search by specification more than 186 million parts in 2,300,000 product families from more than 23,000 supplier catalogs. For suppliers, GlobalSpec offers highly filtered sales and marketing opportunities, product promotion and brand advertising platforms, including the GlobalSpec Industrial Ad Network, and a wide range of e-media advertising and marketing solutions.

GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering Web are registered trademarks of GlobalSpec, Inc.

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Contact:
Amber Cooleen
Senior Product Marketing Manager
518.238.6647
E-mail: amber.cooleen@ihs.com

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