GlobalSpec Provides Proven Strategies for Sales Lead Management
New white paper identifies five steps to help manage and increase highly qualified sales leads
Troy, NY – (Business Wire) – 7/9/2009 – GlobalSpec (www.globalspec.com), the leading specialized search engine, information resource and e-publishing company for the engineering, industrial and technical communities, today announced that it has released its newest white paper, "Sales Lead Management: Proven Strategies for Engineering, Technical and Industrial Marketers."
Developed specifically for companies within the industrial sector, the white paper explores best practices for achieving a high rate of conversion of leads into sales. It also introduces several marketing options that can generate highly qualified leads and brand exposure, while offering features to help companies improve lead response and tracking capabilities.
The white paper illustrates five techniques for responding to different types of leads and managing leads through the sales cycle based on the following themes:
"Marketers know sales leads are only as good as a company’s ability to respond appropriately and track them through the process," said Angela Hribar, chief sales and marketing officer for GlobalSpec. "GlobalSpec continues its commitment to support manufacturers and distributors in the industrial sector by sharing proven ways to reach target audiences effectively, gain greater control over marketing investments, and seize market opportunity through a variety of proven tactics – even in challenging times."
For a copy of "Sales Lead Management: Proven Strategies for Engineering, Technical and Industrial Marketers", visit http://www.globalspec.com/advertising/wp/LeadManagementWhitePaper.pdf.
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