GlobalSpec Chairman and CEO Named to BtoB Magazine's "Who's Who in B-to-B 2009"
Magazine for Marketing Strategists Recognizes Jeffrey M. Killeen as a Thought Leader in Search Marketing
Troy, NY – (Business Wire) – 8/11/2009 – BtoB, the magazine for marketing strategists, named Jeffrey M. Killeen, Chairman and CEO of GlobalSpec, to its 2009 roster of "Who's Who in B-to-B." GlobalSpec is the leading specialized search engine, information resource and e-publishing company for the engineering, industrial and technical communities.
According to the publication, this year's "Who's Who in B-to-B" special report features “key thought leaders and movers and shakers across a broad spectrum of the marketing industry." In compiling this year’s report, BtoB focused on nine categories: marketers, agencies, direct, e-mail, search marketing, business media, services, events and associations. Killeen was honored as a leader in the field of search marketing.
BtoB states, "When Killeen joined GlobalSpec in 2002, it had 194,000 registered users. Now it has 5 million and is adding about 80,000 more a month. This year GlobalSpec expanded its suite of industrial product e-newsletters, which now number 64 with a circulation base of 7.6 million, continues to enhance the CR4 professional network and has just debuted a new e-Events line of virtual trade shows."
A recognized expert in B2B e-media, Killeen was also honored in the May 2009 issue of BtoB Media Business magazine for his "innovative decisions" at the helm of the leading specialized vertical search, information services and e-publishing company servicing the engineering, technical and industrial communities.
Killeen has more than 25 years of executive management experience in the media, information services and Internet industries. Prior to joining GlobalSpec in 2002, he was CEO of Forbes.com, where he led the initial development of Forbes' portfolio of online financial information and electronic publishing businesses. Killeen also served as Chief Operating Officer of Barnes & Noble.com, leading that organization from a startup to the world's third-largest consumer e-commerce company at the time, and has held senior executive posts at Pacific Bell and Dun & Bradstreet.
GlobalSpec was also named to the 2009 "Media Power 50" list by BtoB.
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