GlobalSpec's Jeff Killeen to Engage with Business Marketing Association
CEO will provide panel expertise on "engaging the business buyer of the not-too-distant future"
Troy, NY – (Business Wire) – 5/26/2010 – GlobalSpec (www.globalspec.com), the leading specialized search engine, information resource, e-publishing and online events company for the engineering, industrial and technical communities, today announced the participation of its CEO, Jeff Killeen, in a panel discussion at "Engage 2010". This is the annual conference of the Business Marketing Association (BMA) and will be held in Chicago June 2-4.
Killeen is one of 60 senior corporate marketers invited to "Engage" in a three-day showcase of innovative ways b-to-b marketers are deploying traditional and non-traditional thinking to connect with employees, channel partners, customers and other demand drivers to generate brand, sales and profit recovery after the "Great Recession."
On Wednesday, June 2nd at 2:00 pm, Killeen will provide his expertise on the importance of understanding business buyers—how they think, how they gather information to make buying decisions and what issues influence their rational and emotional buying behavior. This general session panel will be a discussion on what b-to-b marketers need to know about how much more digital, mobile, environmentally, socially and globally conscious business buyers will very likely be in the near future. The panel will be led by Bloomberg BusinessWeek Senior Editor and Content Chief Diane Brady.
Killeen was also recently honored by Folio magazine and included in its annual "Folio 40" list as a C-Level Visionary for his stewardship of GlobalSpec.
For more information on the 2010 National BMA conference, visit: http://www.marketing.org/i4a/pages/index.cfm?pageID=4545.
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