GlobalSpec's Jeff Killeen to Engage with Business Marketing Association

CEO will provide panel expertise on "engaging the business buyer of the not-too-distant future"

Troy, NY – (Business Wire) – 5/26/2010 – GlobalSpec (www.globalspec.com), the leading specialized search engine, information resource, e-publishing and online events company for the engineering, industrial and technical communities, today announced the participation of its CEO, Jeff Killeen, in a panel discussion at "Engage 2010". This is the annual conference of the Business Marketing Association (BMA) and will be held in Chicago June 2-4.

Killeen is one of 60 senior corporate marketers invited to "Engage" in a three-day showcase of innovative ways b-to-b marketers are deploying traditional and non-traditional thinking to connect with employees, channel partners, customers and other demand drivers to generate brand, sales and profit recovery after the "Great Recession."

On Wednesday, June 2nd at 2:00 pm, Killeen will provide his expertise on the importance of understanding business buyers—how they think, how they gather information to make buying decisions and what issues influence their rational and emotional buying behavior. This general session panel will be a discussion on what b-to-b marketers need to know about how much more digital, mobile, environmentally, socially and globally conscious business buyers will very likely be in the near future. The panel will be led by Bloomberg BusinessWeek Senior Editor and Content Chief Diane Brady.

Killeen was also recently honored by Folio magazine and included in its annual "Folio 40" list as a C-Level Visionary for his stewardship of GlobalSpec.

For more information on the 2010 National BMA conference, visit: http://www.marketing.org/i4a/pages/index.cfm?pageID=4545.

About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading specialized vertical search, information services and e-publishing company serving the engineering, technical and industrial communities. GlobalSpec users benefit from domain-expert search engines, a broad range of proprietary and aggregated Web-based content, 40 e-events and more than 60 e-newsletters — helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. SpecSearch®, GlobalSpec's trademarked search technology, allows users to search by specification more than 186 million parts in 2,300,000 product families from more than 23,000 supplier catalogs. For suppliers, GlobalSpec offers highly filtered sales and marketing opportunities, product promotion and brand advertising platforms, including the GlobalSpec Industrial Ad Network, and a wide range of e-media advertising and marketing solutions.

GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering Web are registered trademarks of GlobalSpec, Inc.

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Contact:
Amber Cooleen
Senior Product Marketing Manager
518.238.6647
E-mail: amber.cooleen@ihs.com

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