FROST & SULLIVAN RECOGNIZES GLOBALSPEC WITH ITS 2010 BEST-IN-CLASS AWARD FOR ONLINE MARKETING SOLUTIONS IN THE INDUSTRIAL SECTOR
MOUNTAIN VIEW, Calif. — October 4, 2010 — Frost & Sullivan, the Growth Partnership Company, is pleased to announce that GlobalSpec, a leading specialized vertical search, information services, e-publishing and online events company, has been awarded the Frost & Sullivan Global Best-in-Class Award in the category of online marketing solutions for the industrial sector. Frost & Sullivan Best-In-Class awards recognize those companies that illustrate leading best practices in meeting customer needs, developing innovative strategies and processes to drive growth, and focusing on providing value-added products and services to its customers.
GlobalSpec has established itself as a leading online marketing services vendor due to its ability to successfully meet the needs of both end users and marketers. GlobalSpec has one of the most comprehensive, content-rich specialized sites available on the Internet today. With over 6 million registered current users, GlobalSpec clearly has demonstrated its ability to provide marketers with a targeted audience, while ensuring that its content and offerings are substantial enough to retain that audience.
"GlobalSpec has a clear commitment to the development of innovative service technologies, such as its proprietary SpecSearch® system. This patented technology allows end users to search for products using parts specifications, among other details," says Frost & Sullivan's Laurel Donoho, Global Program Manager for Industrial Automation & Process Control. The ability to draw in new registered members while maintaining the interest of its existing audience is an integral part of GlobalSpec's growth strategy, as it provides the perfect audience for manufacturers and suppliers. For industrial marketers who participate in GlobalSpec's various advertising programs, "this specialized technology enables the company to provide manufacturers and suppliers with highly qualified lead generation culled from a targeted and engaged audience," says Donoho.
In addition to its innovative technology, the company offers a number of other value-added services, such as the CR4® forums and free online trade shows, to enable networking among industrial end users as well as with manufacturers. Such services, coupled with GlobalSpec's commitment to providing industrial knowledge through over 60+ e-newsletter titles, showcases its expertise in strategic target markets. Through its continuous addition of new service offerings and expansion of existing offerings, GlobalSpec offers end-to-end solutions for both the end users and marketing clients.
"We are honored to be recognized by Frost & Sullivan for best-in-class/best practices excellence in providing online marketing solutions to manufacturers and suppliers in the industrial sector," said GlobalSpec Chairman and CEO Jeff Killeen. "Since our inception, we have believed in the power of the Internet and e-media as a superior way of helping engineering, technical and manufacturing professionals to more efficiently find products, parts and suppliers, and to help industrial marketers reach the industrial buying audience with high precision and productivity. This recognition by Frost & Sullivan reinforces the leadership position of GlobalSpec as a superior media choice for industrial marketers interested in connecting with their target audience of prospects and customers."
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