GlobalSpec Unveils New Directory Product

Standard Directory Listing Program Gives Companies Targeted Online Brand Exposure

East Greenbush, NY – (Business Wire) 1/20/2011 – GlobalSpec (www.globalspec.com), the leading specialized search engine, information resource, e-publishing and online events company for the engineering, industrial and technical communities, today unveiled its newest online directory product for industrial suppliers.

The Standard Directory Listing program offers manufacturers and service providers the opportunity to increase brand exposure and maximize their online representation. Built around delivering brand visibility, this product also allows companies to provide valuable details of their product offerings, including images and descriptions. Prospective customers interested in learning more about a company's products and services can make contact in a number of ways – requesting a quote, sending an email, or visiting the supplier’s Web site.

"With more than six million registered users, GlobalSpec offers companies access to a highly specialized audience of engineers, technical buyers and related manufacturing and industrial professionals," said Chris Chariton, senior vice president of supplier marketing and marketing services for GlobalSpec, Inc. "The Standard Directory Listing program is a natural extension of our product platform, offering a budget friendly, efficient way to gain the brand exposure needed to reach this target audience and successfully compete in today’s marketplace."

The Standard Directory Listing is the newest product in GlobalSpec’s line of online catalog and directory programs designed to assist manufacturers, distributors and service providers with meeting their specific marketing goals and achieving measurable results. The company's premier product offering is a comprehensive catalog program that is searchable by technical specification and maximizes the online representation of a company's products and services with features including full contact sales leads, online reporting and top priority site ranking. GlobalSpec also offers a Preferred Directory Program that gives companies the ability to gain exposure and generate qualified sales leads complete with contact information.

About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading specialized vertical search, information services, e-publishing and online events company serving the engineering, technical and industrial communities. GlobalSpec users benefit from domain-expert search engines, a broad range of proprietary and aggregated Web-based content, online events, the CR4 peer-to-peer and professional networking site and more than 60 e-newsletters - helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. SpecSearch®, GlobalSpec's trademarked search technology, allows users to search by specification more than 164 million parts in 2.3 million product families from more than 40,000 supplier catalogs. For suppliers, GlobalSpec offers highly filtered sales and marketing opportunities, product promotion and brand advertising platforms, including the GlobalSpec Industrial Ad Network, and a wide range of e-media advertising and marketing solutions.

GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering Web are registered trademarks of GlobalSpec, Inc.

###

Contact:
Amber Cooleen
Senior Product Marketing Manager
518.238.6647
E-mail: amber.cooleen@ihs.com

Back to GlobalSpec News