GlobalSpec Named Again to BtoB's Media Power 50
Magazine for business-to-business marketing strategists recognizes GlobalSpec in the Vertical category as a "pioneering site" for engineers
East Greenbush, NY (May 24, 2011) – GlobalSpec, the leading provider of online marketing programs for companies targeting the engineering, technical and manufacturing communities, has been named for the fifth time to BtoB's 2011 Media Power 50, an annual list of the "most powerful and targeted" business-to-business advertising venues.
In recognizing GlobalSpec this year, BtoB's editors and reporters, whose sole focus is covering marketing strategies for business-to-business companies, described GlobalSpec as a "pioneering site started as a search engine for engineers" that now "features a variety of newsletters and virtual events." The magazine also commended GlobalSpec for committing "early to registering users" and now having 6.4 million users across the globe.
BtoB created the Media Power 50 list in 2000. Each year the magazine's editors and reporters employ objective and subjective criteria in selecting outlets for the list. They evaluate data such as ad revenue and audience, and interview top media buyers, advertisers and industry analysts for their opinions.
"Being recognized year after year as one of the 50 most powerful venues for B2B marketers is a great honor, and a recognition that validates the value of GlobalSpec's e-media platforms and the audience we can deliver for industrial-sector marketers." said GlobalSpec Chairman and CEO Jeff Killeen. "Appearing again as a BtoB Media Power 50 company puts GlobalSpec in great company as one of the acknowledged leaders in the business media world."
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