GlobalSpec Economic Outlook Survey Reports Most Optimistic Market Conditions in Several Years
Survey results, detailed in new research report, anticipate industrial companies' sales and departmental budgets will be up this year
East Greenbush, NY (June 20, 2011)––– GlobalSpec (www.globalspec.com), the leading provider of online marketing programs for companies targeting the engineering, technical and manufacturing communities, today announced the availability of its newest research report, "2011 Economic Outlook Survey: Improving Conditions Present Market Opportunity for Suppliers."
The survey results reflect economic indicators that are more optimistic than they have been in several years, with spending and sales expected to increase for a majority of companies. According to respondents, 55 percent of industrial companies anticipate sales will be up in 2011, while only 24 percent expect sales to be down. Departmental budgets are also increasing, with 30 percent of engineers and technical professionals reporting that their departments plan to increase budgets in 2011, compared to only 18 percent in 2010.
The report features the results of a comprehensive survey of more than 1,000 engineering, technical, manufacturing and industrial professionals in the United States, 54 percent of whom influence more than $50,000 in annual spending on components, equipment or services.
Other highlights from the 2011 Economic Outlook Survey results include:
"This is the brightest economic outlook the industrial market has had in the past few years," said Chris Chariton, senior vice president of product management and supplier marketing for GlobalSpec. "Smart suppliers continue to enhance their marketing strategies in order to achieve a strong return on their investments. The most successful suppliers are investing in measurable marketing programs as they seek to expand their online presence into growing markets, and this report provides excellent recommendations that will enable to take advantage of both the short- and long-term market opportunities."
For a copy of "2011 Economic Outlook Survey: Improving Conditions Present Market Opportunities for Suppliers," visit: http://www.globalspec.com/wp/2011_EconomicOutlookSurvey_PR.
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