GlobalSpec Introduces New Vertical Website for Electronics

GlobalSpec Electronics Makes Products, Components and Related Content More Easily Discoverable by Electronics Engineers, Purchasers and Other Professionals

East Greenbush, NY – (Business Wire) – 8/16/2011 – GlobalSpec (www.globalspec.com), the leading provider of online marketing programs for companies targeting the engineering, technical and manufacturing communities, today announced the release of GlobalSpec Electronics (www.globalspec.com/electronics), a targeted online resource designed to meet the specific needs of electronics professionals – and suppliers interested in reaching this specialized audience.

GlobalSpec has long been dedicated to serving the electronics audience with tools needed to source products, network and gather information. GlobalSpec Electronics offers the nearly 500,000 electronics engineers, purchasers and related professionals who are registered with GlobalSpec an enhanced resource to discover product information and content in hundreds of electronics categories, including processors, programmable logic, development and simulation tools, power conversion and power management, and related categories. Visitors to www.globalspec.com/electronics have access to millions of electronics datasheets, and can also search for electronic components by part number.

To facilitate information-gathering and networking opportunities within this targeted electronics audience, GlobalSpec has also launched the Electronics Design Center. Located at www.globalspec.com/electronics/design-center, this online resource offers a wealth of content for electronics professionals, - including videos, application notes, reference designs, white papers, and news relevant to the electronics industry, as well as the ability to connect with peers and manufacturers and gather information – all in one convenient location.

For suppliers, GlobalSpec Electronics offers multiple opportunities to deliver their messages and product information to a targeted electronics audience. Companies can advertise in a variety of electronics industry marketing programs, including more than 20 electronics e-newsletters with a combined reach of more than two million opt-in subscribers; an electronics ad network of targeted Web sites reaching the electronics marketplace; and online events and custom Webinars attended by decision makers within the electronics industry. Suppliers also have the opportunity to put their datasheets online as part of GlobalSpec's electronics searchable catalog program, making them easily accessible to potential customers as they search by keyword, category, specification or part number. In addition, companies can present themselves as thought leaders with targeted white paper and video sponsorships via the Electronics Design Center.

GlobalSpec Chairman and CEO Jeff Killeen said the following about GlobalSpec Electronics' suite of services: "By making this significant commitment to the electronics market, we are able to help electronics engineers and related professionals quickly and easily meet their goals, while providing suppliers with a comprehensive media solution that showcases their companies, brands, products and services to this targeted audience – online and in their inboxes – during all phases of their design, research and purchasing process."

About GlobalSpec, Inc.
GlobalSpec, Inc. is the leading specialized vertical search, information services, e-publishing and online events company serving the engineering, technical and industrial communities. GlobalSpec users benefit from domain-expert search engines, a broad range of proprietary and aggregated Web-based content, online events, the CR4 peer-to-peer and professional networking site and more than 60 e-newsletters - helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. SpecSearch®, GlobalSpec's trademarked search technology, allows users to search by specification more than 164 million parts in 2.3 million product families from more than 40,000 supplier catalogs. For suppliers, GlobalSpec offers highly filtered sales and marketing opportunities, product promotion and brand advertising platforms, including the GlobalSpec Industrial Ad Network, and a wide range of e-media advertising and marketing solutions.

GlobalSpec, SpecSearch, The Engineering Search Engine and The Engineering Web are registered trademarks of GlobalSpec, Inc.

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Contact:
Amber Cooleen
Senior Product Marketing Manager
518.238.6647
E-mail: amber.cooleen@ihs.com

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