GlobalSpec Releases Results from Third Annual Survey of Social Media Usage in the Industrial Sector
Social media usage by engineering, technical, manufacturing and industrial professionals continues to grow; Audience seeks content, information when engaged in social media
East Greenbush, NY (March 6, 2012) – Social media activity by engineering, technical, manufacturing and industrial professionals continues to rise according to the latest results from GlobalSpec’s third annual survey of social media usage in the industrial sector. While traditional sources like search engines, websites and trade publications continue to be viewed as most valuable for industrial professionals conducting work-related research, social media is seen as a key tool to keep apprised of the latest company and product news and technologies.
Based on this research, GlobalSpec has made a number of recommendations for manufacturers, distributors and service providers that market their products and services to the industrial sector.
“If your target audience is industrial professionals, you’ll want to develop a social media presence, if you haven’t done so already,” said Chris Chariton, senior vice president, product management & supplier marketing for GlobalSpec. “Industrial professionals are adopting social media channels in increasing numbers and spending more time on these platforms for work-related tasks. However social media should never replace established marketing initiatives; these efforts should complement one another.”
Some key findings include:
Along with the results from the latest research, the report also offers recommendations for industrial suppliers on how to:
The complete results from the Social Media Use in the Industrial Sector research is available for download on the GlobalSpec website.
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