GlobalSpec Named to BtoB's Media Power 50 for the Sixth Year
Magazine for business-to-business marketing strategists recognizes GlobalSpec in the Vertical category
East Greenbush, NY (June 27, 2012) – GlobalSpec, the leading provider of online marketing programs for companies targeting the engineering, technical and manufacturing communities, has been named for the sixth time to BtoB's Media Power 50, an annual list of the "most powerful and targeted business-to-business advertising venues."
In recognizing GlobalSpec this year, BtoB's editors and reporters, whose sole focus is covering marketing strategies for business-to-business companies, noted GlobalSpec’s successful expansion of its digital media solutions including e-newsletters and online events that deliver a highly targeted and engaged audience for industrial marketers.
BtoB created the Media Power 50 list in 2000. Each year the magazine's editors and reporters employ objective and subjective criteria in selecting outlets for the list. They evaluate data such as ad revenue and audience, and interview top media buyers, advertisers and industry analysts for their opinions.
"We’re honored to once again be recognized as one of the 50 most powerful venues for B2B marketers and acknowledged as one of the leaders in the business media world." said GlobalSpec Chairman and CEO Jeff Killeen. "Industrial marketers value GlobalSpec's digital media solutions for helping them drive more awareness, demand, engagement and sales."
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