GlobalSpec to Release Results from Industrial Marketing Trends Survey
Research provides an understanding of the challenges industrial marketers face and how they use a mix of online and traditional channels to reach their goals
East Greenbush, NY (July 2, 2012) – Although marketing channels may change, the primary goals of industrial marketers remain consistent and they’re continuing to deploy both digital and traditional programs to meet their objectives. That’s just one of the highlights from GlobalSpec’s annual Industrial Marketing Trends Survey of B-to-B marketers in the industrial sector. Respondents shared their goals and challenges, how their budgets are allocated and the marketing channels they rely on to help reach their objectives.
The research, conducted by GlobalSpec, a leading provider of digital media solutions for suppliers and distributors seeking exposure to engineering, manufacturing and technical professionals provides an understanding of what is driving industrial marketers today.
Survey results, analysis and recommendations will be presented at the Industrial Marketing Digital Summit, a free online event hosted by GlobalSpec and geared to industrial marketers on Wednesday, July 11. To view the agenda and to register, go to http://bit.ly/IMDS2012.
Following the event, the report will be available for download at no charge from www.globalspecmedia.com.
“While suppliers are devoting more resources to online channels than ever before, it may not be enough, given the near-universal use of the Internet by industrial professionals for their purchasing needs,” said Chris Chariton, senior vice president, product management & supplier marketing for GlobalSpec. “Suppliers should shift even more of their marketing dollars to digital media solutions and better reach their potential customers when this audience is online and researching buying decisions.”
Some key findings from the report include:
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