GlobalSpec Announces Launch of Additional Newsletters
User Demand Leads to Introduction of Three Vertical Newsletters
TROY, NY – (BUSINESS WIRE) – 5/10/05 – GlobalSpec, the leading specialized search engine and online community for engineers and technical buyers, today announced the addition of three additional newsletters to its publication roster.
ElectroBytes, MechNews and MotionControl Catalyst, launched in March, join the search engine’s popular e-newsletter, Techs and Specs. Since its introduction in 2000, Techs and Specs has grown to a circulation of more than 450,000 readers, the largest readership in the engineering industry. A 2004 survey of GlobalSpec's registered users revealed a high interest level in receiving product-focused, specialized newsletters. As a result, GlobalSpec has introduced three newsletters offering up-to-date information on new products, technologies, manufacturer highlights, industry trends and more.
ElectroBytes – a monthly digest with more than 50,000 subscribers targeting technical professionals specifically interested in electronics, sensors and test & measurement
MechNews – a monthly newsletter with more than 45,000 subscribers featuring news, case studies, new products and practical day-to-day information focused on mechanical components, including bearings, fasteners, clutches, brakes and more
MotionControl Catalyst – a monthly transmittal to more than 40,000 subscribers interested in news and information on motion control and power transmission
Jeff Killeen, Chairman and CEO of GlobalSpec, said "GlobalSpec has the largest and fastest growing e-newsletter audience in the engineering world. Our readers and users encouraged us to develop additional vertical newsletters, which drove us to create these three new products for the electronics, mechanical components and motion control industries. E-newsletter publishing allows us to truly meet the needs of the internet-savvy engineering and technical buying audience with targeted, high-frequency and expert-content e-mail publications."
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