GlobalSpec Helps Harness Incubator Award for Canyon Electronics & Cables
Online Catalog Listing at Engineering Search Leader
Helps Canyon Boost Leads for Record Revenue Run
TROY, NY – (BUSINESS WIRE) – 7/21/05 – Online vertical search as a sales lead-generating powerhouse and key marketing tool was validated by the National Business Incubation Association (NBIA) when it awarded its 2005 “Outstanding Incubator Graduate” award to Canyon Electronics & Cables, a Colorado-based electronics manufacturing services provider.
NBIA (http://www.nbia.org/index.php) is the world's leading organization advancing business incubation and entrepreneurship. Each year, NBIA honors businesses that were once nurtured by the association and have since become highly successful.
The award to Canyon (http://www.canyonelectronics.com) was based in part on the once-small company’s total revenues skyrocketing to $845,000 in 2004 from only $60,000 in 2002.
Canyon Vice President and Co-Founder Steve Kramer said the key to his company’s rapid expansion was its decision to pay to be discoverable at GlobalSpec [http://www.globalspec.com], the leading specialized search engine and online community for engineers and technical buyers.
Canyon Electronics, founded in April 2002, was a small start-up entering a crowded field with entrenched competitors. The U.S. economy was slumping badly at the time and the electronics industry was suffering. The company’s initial business plan had called for serving manufacturing customers within a 500-mile radius of Grand Junction. Kramer said it quickly became apparent that Canyon Electronics needed to expand beyond that radius in order to grow.
“Enabling our products and services to be quickly discovered by engineers and technical buyers who register for free access to GlobalSpec’s search engine has been our best marketing move by far,” Kramer said. “Specifiers or buyers enter the desired specs and find Canyon quickly amidst a vast database of 14,500 online product catalogs. The quick ROI has put us well ahead of plan and taken us from start-up to an established player. We’ve grown from three employees to more than 20. Now we’re planning to grow even more.”
After its first full year appearing at GlobalSpec, Canyon had amassed enough sales leads to help it snag $300,000 in new contracts. Kramer said the vertical search engine’s ability to help the firm and its products be located on the basis of specifications enabled Canyon to broaden its reach into multiple industries and secure both national and international customers. The GlobalSpec-fueled growth also has helped provide Canyon the means to invest $800,000 in a building and new equipment in Grand Junction.
“I thought GlobalSpec’s engineering focus and the Web site’s popularity might be just one thing to jump start sales,” said Kramer. “We began receiving inquiries from qualified prospects almost immediately and started closing sales in about 60 days. That’s very fast in our line of work.”
Unique to GlobalSpec is a search-by-specification function (SpecSearch®) that provides comprehensive information to engineers and technical buyers who want a consolidated, timely and accurate representation of the industrial products and services that are available to solve their problems. GlobalSpec provides advanced search expertise with a unique understanding of the engineering community to create the leading specialized search engine and online industrial resource. Users find everything they need presented in an intuitive approach including deep - and exclusive - engineering content and the most relevant results in the shortest time.
About Canyon Electronics
Canyon Electronics & Cables is a contract electronics manufacturing services provider (EMS) that specializes in producing custom cables, wire harnesses, printed circuit boards and electromechanical accessories. The company has achieved ISO 9001:2000 certification. Its state-of-the-art equipment and automation software reduces set up time, and integrates scheduling and work instructions with business systems. This enterprise wide software integration enables real time process control testing that produces products made to exacting client specifications and guarantees consistency and on-time delivery from shipment to shipment. In addition, it provides a "change friendly" environment for implementing customer requests for changes to design specifications. Paperless electronic record keeping enables responsive status reporting on current orders and is accurate and timely. More information can be found at http://www.canyonelectronics.com.
About GlobalSpec, Inc.
GlobalSpec is the leading specialized search engine for the engineering community. Engineers and technical buyers regularly use GlobalSpec's trademarked search technology, SpecSearch®, to search by specification more than 82 million parts in 1,200,000 product families from more than 14,500 supplier catalogs. GlobalSpec also provides access to The Engineering Websm — more than 200 million pages of highly-organized, filtered technical content including products, services, standards, patents, materials properties, designs, application notes and proprietary content unavailable on other search engines. Suppliers representing their products and services on GlobalSpec gain a comprehensive marketing program designed to promote their brand and generate, track and manage highly-qualified sales leads. Information about GlobalSpec can be found at http://www.globalspec.com.
GlobalSpec and SpecSearch are registered trademarks and The Engineering Search Engine and The Engineering Web are service marks of GlobalSpec, Inc.