Reference Articles 101 - 132 of 132
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Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines
Description: Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines Focusing on how to make the most from the search engine industry, this toolguide demonstrates how to ...
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Security Education, Awareness and Training: From Theory to Practice
Description: Security Education, Awareness and Training: From Theory to Practice Addressing theories of sound security training and awareness, this unique book shows the reader how to put the theories into ...
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Shareholder Value: A Business Experience
Description: Shareholder Value: A Business Experience Presents a powerful and useful toolkit of market-based perspectives, analytic approaches, valuation techniques, and specific financial metrics for use in ...
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Skills Development for Engineers: An Innovative Model for Advanced Learning in the Workplace
Description: Skills Development for Engineers: An Innovative Model for Advanced Learning in the Workplace Presents an innovative model for skills development for engineering professionals. ...
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State and Local Taxation: Principles and Planning, Second Edition
Description: State and Local Taxation: Principles and Planning, Second Edition The authors of this text draw upon numerous real-life examples to identify and explain the fundamental principles of state and ...
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Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management
Description: Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management Explaining why narrative and storytelling should be part of the mainstream of ...
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Taking Tourism to the Limits: Issues, Concepts and Managerial Perspectives
Description: Taking Tourism to the Limits: Issues, Concepts and Managerial Perspectives Drawing upon case studies, current research and conceptualizations, this book explores concepts and challenges facing ...
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The Web Writer's Guide
Description: The Web Writer's Guide This detailed reference allows those who write Web content a clear, concise set of tools and strategies to write efficiently and effectively. ...
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Timeshare Resort Operations: A Guide to Management Practice
Description: Timeshare Resort Operations: A Guide to Management Practice Providing a comprehensive look at the present and future of this growing segment of the hospitality industry, this book covers ...
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Tolley's Practical Risk Assessment Handbook, 5th Edition
Description: Tolley's Practical Risk Assessment Handbook, 5th Edition Containing numerous checklists, forms and worked examples for a variety of hazards and industries, this book demystifies the risk ...
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Top Pay and Performance: International and Strategic Approach
Description: Top Pay and Performance: International and Strategic Approach Providing practitioners and academics with an informed understanding of the latest developments in top pay and performance, this ...
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Total E-Mail Marketing
Description: Total E-Mail Marketing This clever text explains how to plan and execute e-mail campaigns which integrate with other online and offline communications, and is intended for customer acquisition and ...
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Understanding MPEG-4
Description: Understanding MPEG-4 Covering performance assessment for coding technology, implementation, profiling, patents and licensing, this book gives you an insiders take on the types of applications and ...
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Understanding Change, Fourth Edition
Description: Understanding Change, Fourth Edition Featuring a wide range of case studies, questions and activities to meet both an individual or organization's training needs, this workbook provides essential ...
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Understanding the Hospitality Consumer
Description: Understanding the Hospitality Consumer Taking the view that successful marketing demands a focus on the customer, this text concentrates on understanding and determining customer needs, relevant ...
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Understanding the Markets
Description: Understanding the Markets This text is a comprehensive resource from a leading financial management consultant for global banks and institutions which looks at the financial markets that support ...
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Uniting North American Business: NAFTA Best Practices
Description: Uniting North American Business: NAFTA Best Practices Presents the opportunities, changes, and case studies of major corporations doing cross-border business in NAFTA countries. ...
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Wealth Management: Private Banking, Investment Decisions and Structured Financial Products
Description: Wealth Management: Private Banking, Investment Decisions and Structured Financial Products Addressing investment decisions in Structured Financial Products, this practical guide draws on case ...
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Web Bloopers: 60 Common Web Design Mistakes and How to Avoid Them
Description: Web Bloopers: 60 Common Web Design Mistakes and How to Avoid Them The author of this witty text calls attention to the most recurrent and annoying design bloopers from real web sites he has worked ...
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Web Site Usability: A Designer's Guide
Description: Web Site Usability: A Designer's Guide A fascinating, highly surprising study of the way people actually look for information at a Website. ...
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What Business Really Wants from IT: A Collaborative Guide for Business Directors and CIOs
Description: What Business Really Wants from IT: A Collaborative Guide for Business Directors and CIOs Introducing a new approach to IT which shifts the focus from day to day technological operations to three ...
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Wine and Society: The Social and Cultural Context of a Drink
Description: Wine and Society: The Social and Cultural Context of a Drink Using real life case studies and examples from around the world, this book looks at the relationship between wine production and ...
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Winning the Knowledge Game: Smarter Learning for Business Excellence
Description: Winning the Knowledge Game: Smarter Learning for Business Excellence This book provides practical advice on the strategies, tactics, and systems needed to remain capable and agile in the rapidly ...
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Augustine's Laws
Description: Augustine's Laws Drawing heavily upon the author's experiences in managing aerospace projects as well as his years in government, this tongue-in-cheek, witty text addresses unmistakably real ...
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Building a Values-Driven Organization: A Whole System Approach to Cultural Transformation
Description: Building a Values-Driven Organization: A Whole System Approach to Cultural Transformation Presenting a whole system approach to cultural transformation, this book shows organizations how they can ...
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Cause Related Marketing: Who Cares Wins
Description: Cause Related Marketing: Who Cares Wins This definitive book will be the essential text and reference for all marketers, fund-raisers and marketing students. ...
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Coaching: Evoking Excellence in Others
Description: Coaching: Evoking Excellence in Others Including self-observation exercises and practices, this book will probe you to rethink and possibly undo how you relate to your clients, your partner, your ...
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Communication in Organisations CMIOLP
Description: Communication in Organisations CMIOLP Designed to be practical, stimulating and challenging, this workbook includes current management concepts, the changing legal framework in which managers ...
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Compete & Win in the Telecom Sales: A Step-by-Step Guide for Successful Selling
Description: Compete & Win in the Telecom Sales: A Step-by-Step Guide for Successful Selling A guide for veterans and rookies who want to refine their skills and gain an edge in selling telecom products ...
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Developing Effective Engineering Leadership
Description: Developing Effective Engineering Leadership This resource provides effective methodologies to devise solutions to the real challenges faced by engineering managers today. ...
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The Best Practices Enterprise: A Guide to Achieving Sustainable World-Class Performance
Description: The Best Practices Enterprise: A Guide to Achieving Sustainable World-Class Performance Providing best practices that firms should consider in their efforts to continuously improve, this book ...
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The Channel Advantage
Description: The Channel Advantage How companies sell has become as important as what they sell. ...
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