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Demographics

Demographics

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Reach the right audience. Yours.

With GlobalSpec, you’ll connect with the right prospects at the right time. Whether they’re researching product and service options or ready to make a sourcing decision, these are active decision makers with significant purchasing power.

Top Companies Using GlobalSpec

Users by Top Industry Segments

General Manufacturing 1,030,000+
Engineering/Tech Design Services 826,000+
Electronics 560,000+
• Consumer Products/Electronics 241,000+
• Computers, Systems & Peripherals 173,000+
• Semiconductor & Electronic Components 146,000+
Automotive 522,000+
Industrial Machinery/Tools & Equipment 464,000+
Educational/Research Institutions 378,000+
Aerospace & Defense 370,000+
Oil & Gas 360,000+
Utilities/Energy 324,000+
Chemicals, Plastics & Rubber 245,000+
Instrumentation & Control 214,000+
Food & Beverage 210,000+
Agriculture/Forestry 207,000+
Fabricated Metals 207,000+
Medical Equipment/Instrumentation 198,000+
Communications 196,000+
Government 184,000+
HVAC, Fire Control, Safety 174,000+
Transportation 172,000+
Building & Construction 146,000+
Biotechnology/Pharmaceuticals 133,000+
Paper, Printing & Textiles 119,000+
Packaging Machinery 61,000+

Job Function

Engineering 3,635,000+
• Design 1,482,000+
• Consulting 657,000+
• Process & Production 438,000+
• Project Management 255,000+
• Other 803,000+
General Corporate/Management 949,000+
Manufacturing 584,000+
Technical Support/Services 584,000+
Purchasing 475,000+
Maintenance/Facilities Management 438,000+
Research & Development 438,000+
All Others 197,000+

Average work experience of registered users is 15-19 years

Registered Users by Region

North America 4,599,000+
Asia 1,095,000+
Europe 1,022,000+
South America 292,000+
Australia/Oceania 146,000+
Africa 146,000+

Role GlobalSpec Users Play in the Purchasing of Components, Equipment and Services

Make purchases directly 26%
Approve Requisitions 6%
Specify purchases 34%
Evaluate or recomment purchases 27%
Not involved in purchasing process 7%

93% of users are involved in the purchasing of components, equipment and services

Annual Amount of Component, Equipment and Service Spending GlobalSpec User Influence

More than $200,000 25%
$100,001 - $200,000 15%
$50,001 - $100,000 18%
$10,000 - $50,000 22%
Less than $10,000 15%
None 5%

58% of users influence $50,000 or more in spending; 40% influence more than $100,000

Size of Organization

Under 100 employees 36%
100-500 employees 19%
501-1000 employees 8%
1001-5000 employees 14%
More than 5000 employees 23%

Site Statistics

Registered Users (Unduplicated) 7,300,000

User Stats and
Site Demographics

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Top Companies
Using GlobalSpec

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From the Marketing Maven  Blog

How have you responded to the digital disruption in the industrial sector?

Industrial professionals have shifted work-related activities, such as finding components and suppliers, comparing products, research and obtaining product specs from traditional media outlets to the web and other digital platforms. How have you, as a marketer seeking to reach and engage this audience, responded to this digital disruption?

Posted: May 24, 2013 | 0 Comments

Only Online Event Focused on Marketing in the Industrial Sector Returns June 6

Hosted by IHS GlobalSpec, the Industrial Marketing Digital Summit (IMDS) is the only online event focused on marketing in the industrial sector. This year's event takes place on Thursday, June 6. Registration is free and you can attend from the convenience of your desk. Industrial marketers will lead educational sessions on content marketing, lead management, [...]

Posted: May 23, 2013 | 2 Comments

Social Media: How to Use Your Resources More Efficiently

By now most industrial companies have some type of social media presence, and many of them are discovering what a resource drain it can be. Even companies with a dedicated social media person or team are finding it difficult to keep up with all the different platforms, posts, tracking, following, measuring and more. For small [...]

Posted: May 23, 2013 | 3 Comments

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