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Industry Trends & Research

Industry Trends & Research

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Read our latest research.

Optimize your online marketing around the latest insights and intelligence surrounding the industrial marketplace.

New 2013 Economic Outlook Survey

IHS GlobalSpec’s annual Economic Outlook Survey of engineering, technical, manufacturing, and industrial professionals in the United States measures the impact of economic conditions in the industrial sector and offers analysis and advice to help manufacturers and suppliers succeed in the current economy.

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New Social Media Use in the Industrial Sector

This research report will help you understand how your audience uses social media. It will also recommend how you can best use social media as part of your marketing strategy to connect with your customers and prospects and meet defined marketing objectives.

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Trends in Industrial Marketing 2012

Understand what industrial marketers say are their primary marketing goals and biggest challenges as well as the marketing channels they plan to use, how their 2012 marketing budget compares to 2011 and much more.

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2012 GlobalSpec Electronics Distributors Survey

GlobalSpec recently conducted a survey of engineering, technical, manufacturing, and industrial professionals who specify or purchase electronics products. The GlobalSpec Electronics Distributors Survey provides an understanding of how distributors meet the needs of customers in the electronics sector.

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From the Marketing Maven  Blog

Three Ways to Simplify Your Marketing Message

One challenge of marketing industrial products and services is that they tend to be complex. They have specialized uses. They’re packed with specifications. They lug around a long list of features and functions. But just because your products are complex doesn’t mean your message should be. In fact, your message can’t be complex if you [...]

Posted: May 15, 2013 | 0 Comments

What is your biggest challenge in content marketing?

Posted: April 25, 2013 | 0 Comments

Five Reasons Why Webinars Continue to Work

Just a few years ago, webinars were the definition of cutting edge digital marketing in the industrial sector. While new digital strategies such as social media, video, mobile and others seem to be getting a lot of the attention lately, webinars continue to evolve and remain an essential piece of your marketing mix. At the [...]

Posted: April 22, 2013 | 1 Comments

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