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Stay on the leading edge of industrial online marketing with expert information and insights from Marketing Maven — GlobalSpec's free e-newsletter and blog.

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Marketing Maven is our monthly e-newsletter for industrial sales and marketing professionals interested in the latest strategies for online marketing success. Each issue contains valuable information on key topics such as email marketing, search engine optimization, lead generation and more.

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The Marketing Maven  blog offers news, research and analysis designed for industrial sales and marketing professionals interested in the latest trends in online marketing, with regular content that includes:

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From the Marketing Maven  Blog

How have you responded to the digital disruption in the industrial sector?

Industrial professionals have shifted work-related activities, such as finding components and suppliers, comparing products, research and obtaining product specs from traditional media outlets to the web and other digital platforms. How have you, as a marketer seeking to reach and engage this audience, responded to this digital disruption?

Posted: May 24, 2013 | 0 Comments

Only Online Event Focused on Marketing in the Industrial Sector Returns June 6

Hosted by IHS GlobalSpec, the Industrial Marketing Digital Summit (IMDS) is the only online event focused on marketing in the industrial sector. This year's event takes place on Thursday, June 6. Registration is free and you can attend from the convenience of your desk. Industrial marketers will lead educational sessions on content marketing, lead management, [...]

Posted: May 23, 2013 | 2 Comments

Social Media: How to Use Your Resources More Efficiently

By now most industrial companies have some type of social media presence, and many of them are discovering what a resource drain it can be. Even companies with a dedicated social media person or team are finding it difficult to keep up with all the different platforms, posts, tracking, following, measuring and more. For small [...]

Posted: May 23, 2013 | 3 Comments

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