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As a recognized thought leader, GlobalSpec is committed to helping you understand how to optimize your industrial marketing programs — and offers a variety of valuable resources to help you do just that.

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From the Marketing Maven  Blog

Three Ways to Simplify Your Marketing Message

One challenge of marketing industrial products and services is that they tend to be complex. They have specialized uses. They’re packed with specifications. They lug around a long list of features and functions. But just because your products are complex doesn’t mean your message should be. In fact, your message can’t be complex if you [...]

Posted: May 15, 2013 | 0 Comments

What is your biggest challenge in content marketing?

Posted: April 25, 2013 | 0 Comments

Five Reasons Why Webinars Continue to Work

Just a few years ago, webinars were the definition of cutting edge digital marketing in the industrial sector. While new digital strategies such as social media, video, mobile and others seem to be getting a lot of the attention lately, webinars continue to evolve and remain an essential piece of your marketing mix. At the [...]

Posted: April 22, 2013 | 1 Comments

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