Marketing Tools

New Four Ways to Measure Social Media Effectiveness

Start measuring the metrics that will show the true value of your social media efforts.

New Top 10 Industrial Marketing Planning Mistakes

Manufacturers, distributors and service providers in the industrial sector have more marketing choices than ever before, making it easier to maximize your marketing budget. However, even the most seasoned professionals sometimes fall prey to mistakes that are easily avoidable.

2012 Industrial Marketing Planning Kit

Now is the time to establish marketing plans—formulate strategies, make media choices and justify expenditures.

Your Social Media Strategy: 5 Questions To Ask Before Getting Started

How is social media being used by your target audience? And how can it fit into your marketing strategy? Before beginning or expanding your company’s social media efforts, answer these five questions to help ensure your success.

A Six-Point Checklist for Success

As an effective marketer you know that your most rewarding campaigns are based on solid planning, on-target messages and insightful measurement. Great effort goes into supporting these stages of a successful campaign - with tight budgets and limited resources there is little room for missteps. These six steps will help keep you on the right path, place you ahead of your competitors and lead to smart investments for achieving a meaningful ROI.

GlobalSpec Online Trade Shows + Events

Discover how to maximize this channel for meaningful brand engagement with your target audience.

Industrial Buying Cycle Worksheet

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