Smart Marketing for Engineers 2017
Industrial marketers need to understand what content engineers consume, why they look for it, and how they find it. Therefore, IEEE GlobalSpec and TREW Marketing partnered to conduct a survey in major regions of the world to learn critical information from technical professionals. This research report details our findings, including the types of content engineers prefer, what portion of their buying process happens online, how they use content during the buying process, and more.
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