The industrial buy cycle has been around for as long as products have been bought and sold. While the stages of the process haven’t changed over the years, the way buyers navigate through the buy cycle and where they go to get information has changed dramatically. Gain insight into how online information sources are used during each stage of the cycle to support buying decisions; the factors that influence a purchasing decision; how to apply an understanding of the buy cycle to your marketing efforts; and more.
Understanding the Buy Cycle: Align Your Marketing with Customers' Behavior
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