Brush up on best practices.
Take advantage of these online marketing best practices to improve the way you target your particular audience.
White Papers
New 2013 Economic Outlook Survey
IHS GlobalSpec’s annual Economic Outlook Survey of engineering, technical, manufacturing, and industrial professionals in the United States measures the impact of economic conditions in the industrial sector and offers analysis and advice to help manufacturers and suppliers succeed in the current economy.
ViewNew Social Media Use in the Industrial Sector
This research report will help you understand how your audience uses social media. It will also recommend how you can best use social media as part of your marketing strategy to connect with your customers and prospects and meet defined marketing objectives.
ViewContent Marketing for Industrial Marketers
There is no doubt that your prospects are savvy researchers and confident buyers. They are hungry for content and are finding plenty of online and offline outlets to satiate their appetites. Providing your audience with the valuable, authoritative content they need to help solve their problems will position your company as an expert in your industry, build trust with your prospects and, ultimately, make it easier to sell your products and services and drive revenue.
View2013 Industrial Marketing Planning Kit
Over the last few years, a dramatic change in the research and sourcing behavior of engineering, technical and industrial professionals has led many suppliers to take a closer look at their marketing strategies. With increasing pressure from executives to account for marketing expenditures, marketers are intent on gaining branding, awareness and engagement opportunities for their companies.
ViewBest Practices for More Effective E-Newsletter Advertising
By placing your company, products and services in front of an engaged, targeted audience, e-newsletter advertising can hold an essential place in your marketing mix, helping you reach your marketing goals.
ViewTrends in Industrial Marketing 2012
Understand what industrial marketers say are their primary marketing goals and biggest challenges as well as the marketing channels they plan to use, how their 2012 marketing budget compares to 2011 and much more.
View2012 GlobalSpec Electronics Distributors Survey
GlobalSpec recently conducted a survey of engineering, technical, manufacturing, and industrial professionals who specify or purchase electronics products. The GlobalSpec Electronics Distributors Survey provides an understanding of how distributors meet the needs of customers in the electronics sector.
ViewWinning Web Sites For Industrial Marketing
To capture the attention of your prospects and stand out from your competitors in a crowded marketplace, you need a Web site that goes above and beyond simply “good” and delivers an exceptional user experience.
ViewOnline Events: What Every Industrial Marketer Needs to Know
Discover what online events are and how their usage within the industrial sector is increasing.
ViewHow To Become A Thought Leader In The Online Era
Learn how to become a thought leader in your industry – and discover how it can lead to the support of objectives like lead generation, market share growth and share price increase.
ViewFrost & Sullivan White Paper: The Evolution in Online Marketing
The Internet has changed how industrial buyers identify, research and choose products/services, so it’s crucial for marketers to keep these needs and preferences top-of-mind.
ViewUnderstanding the Buy Cycle: Align Your Marketing with Customers' Behavior
Learn more about the four stages of the buy cycle and the implications it has for marketers in the industrial sector.
ViewWhat Industrial Marketers Need to Know about SEO
Understand how paid search and SEO fits in your marketing plan – driving relevant traffic to your Web site which can be converted into qualified leads and sales.
ViewThe Facts Behind Third-Party Traffic Estimation
Learn what you need to know about online marketing program statistics: number of visits, unique visitors, and page views.
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