E-mail Marketing to Engineering, Technical, Industrial and Manufacturing Professionals: Proven Strategies and Tactics
Marketing experts know that business-to-business e-mail is one of the most effective ways to market to and communicate with customers and prospects. E-mail is cheaper and faster than traditional forms of marketing. You can track the results of e-mails almost from the moment you send them out. Perhaps most important of all for the industrial sector, surveys show that e-mail is the preferred way for many engineers and technical professionals to communicate with manufacturers, suppliers and service providers.
Compiled by the online marketing experts at GlobalSpec, this guide will help you use e-mail as an effective business-to-business marketing tool within the industrial sector. You’ll learn the benefits of e-mail marketing, how to overcome two common hurdles, get tips for creating powerful marketing e-mails and learn about e-mail marketing best practices.
As a publisher of more than 60 e-mail newsletters for the technical audience, GlobalSpec is in a unique position to share its own e-mail marketing experience and give you the tools you need to be a successful e-mail marketer.
GlobalSpec.com is used regularly by engineering, technical and industrial professionals worldwide to search for components, products, technical information and services.
GlobalSpec users benefit from domain-expert search engines, a broad range of proprietary and aggregated Web-based content and over 60 e-newsletters — helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. SpecSearch®, GlobalSpec’s trademarked search technology, allows users to search by specification more than 180 million parts in 2,300,000 product families from more than 23,000 supplier catalogs.