Estimating Traffic on Web Sites for Online Advertising PurposesWhile it’s useful to know a Web site’s statistics, Web site traffic isn’t the only — or even the most important measure of a Web site’s effectiveness as an advertising venue. Everyone agrees it is critical to advertise on those Web sites your customers and prospects frequent, but you must also take into account the overall breadth, depth and value of your advertising program on a Web site.
It’s better to think in terms of conversions, not just traffic. In other words, how good is a Web publisher at helping convert traffic into qualified leads for their advertisers? Before beginning any online advertising program on a Web site, make sure your media partner understands your marketing objectives and can deliver a program to help you achieve those objectives. Consider how easily your products and services can found by customers and prospects conducting searches, how visible your brand and value proposition are to your target audience, and what opportunity you have to convert Web site traffic into leads with full contact information for your sales team. These factors — and not just traffic statistics—will help you make intelligent, effective decisions about where to allocate your online advertising budget.
For manufacturers, distributors and service providers, GlobalSpec offers tailored marketing solutions that put you in control and expert online marketing advice to help you find new customers. We provide highly filtered sales leads and marketing opportunities, qualified Web traffic to your site, product promotion and brand advertising platforms, and a wide range of e-media advertising and marketing solutions including keyword ads, e-mail marketing, banner ad networks and industry-leading e-newsletter advertisements - allowing you to choose the options that fit your unique business needs.
GlobalSpec.com is used regularly by engineering, technical, manufacturing and industrial professionals worldwide to search for components, products, technical information and services. GlobalSpec users benefit from domain-expert search engines, a broad range of proprietary and aggregated Web-based content and 60+ e-newsletters - helping them search for and locate products and services, learn about suppliers and access comprehensive technical content. SpecSearch®, GlobalSpec’s trademarked search technology, allows users to search by specification more than 184 million parts in 2,300,000 product families from more than 24,000 supplier catalogs.