As a marketer, you know leads are only as good as your company’s ability to respond appropriately and track them through the sales process. If you are experiencing any challenges in managing leads or need to increase your number of highly-qualified leads, this paper will be of particular interest to you.It reviews a number of best practices for responding to different types of leads and managing leads through the sales cycle. It also introduces several marketing options that can generate highly-qualified leads and brand exposure, while offering features to help you improve lead response and tracking capabilities. This information can help you increase the number of leads you receive and the number of leads you convert to sales.
Generating Quality Leads Online – Find Customers, Not Just Clicks
In a recent survey, 73% of industrial marketers stated that customer acquisition or lead generation is their primary marketing goal. Statistics show that over 90% of a manufacturer’s target audience is using the Internet to find the products and services they need. It makes sense that industrial marketers are shifting more of their marketing dollars to online marketing programs because they are proven to be efficient, effective and flexible despite the challenging economy.