New in Digital Media: Marketers Require Multichannel Solutions to Achieve the Cross-Media Multiplier Effect
From the introduction of general search engines, to an increase in specialized search, to the rise of social media, industrial professionals have more digital tools and sources of information than ever to do their jobs better and more efficiently. They also gain exposure to more companies to buy from. The result is that your customers have more choices, more individualized preferences, and more power than ever before.
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