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White Papers

White Papers

2012 GlobalSpec Electronics Distributors Survey
GlobalSpec recently conducted a survey of engineering, technical, manufacturing, and industrial professionals who specify or purchase electronics products. The GlobalSpec Electronics Distributors Survey provides an understanding of how distributors meet the needs of customers in the electronics sector.
Download the 2012 GlobalSpec Electronics Distributors Survey by completing the form below.
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From the Marketing Maven  Blog

Only Online Event Focused on Marketing in the Industrial Sector Returns June 6

Hosted by IHS GlobalSpec, the Industrial Marketing Digital Summit (IMDS) is the only online event focused on marketing in the industrial sector. This year's event takes place on Thursday, June 6. Registration is free an you can attend from the convenience of your desk. Industrial marketers will lead educational sessions on content marketing, lead management, [...]

Posted: May 23, 2013 | 0 Comments

Social Media: How to Use Your Resources More Efficiently

By now most industrial companies have some type of social media presence, and many of them are discovering what a resource drain it can be. Even companies with a dedicated social media person or team are finding it difficult to keep up with all the different platforms, posts, tracking, following, measuring and more. For small [...]

Posted: May 23, 2013 | 0 Comments

Three Ways to Simplify Your Marketing Message

One challenge of marketing industrial products and services is that they tend to be complex. They have specialized uses. They’re packed with specifications. They lug around a long list of features and functions. But just because your products are complex doesn’t mean your message should be. In fact, your message can’t be complex if you [...]

Posted: May 15, 2013 | 0 Comments

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