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White Papers

White Papers

Social Media Use in the Industrial Sector
This research can guide your decisions as you craft or update your social media strategy. As social media use continues to grow in the industrial sector, it’s no longer a question of involvement. You need to make smart, informed decisions on what to deliver to your audience, how to do it and what to expect as a result.
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From the Marketing Maven  Blog

How have you responded to the digital disruption in the industrial sector?

Industrial professionals have shifted work-related activities, such as finding components and suppliers, comparing products, research and obtaining product specs from traditional media outlets to the web and other digital platforms. How have you, as a marketer seeking to reach and engage this audience, responded to this digital disruption?

Posted: May 24, 2013 | 0 Comments

Only Online Event Focused on Marketing in the Industrial Sector Returns June 6

Hosted by IHS GlobalSpec, the Industrial Marketing Digital Summit (IMDS) is the only online event focused on marketing in the industrial sector. This year's event takes place on Thursday, June 6. Registration is free and you can attend from the convenience of your desk. Industrial marketers will lead educational sessions on content marketing, lead management, [...]

Posted: May 23, 2013 | 2 Comments

Social Media: How to Use Your Resources More Efficiently

By now most industrial companies have some type of social media presence, and many of them are discovering what a resource drain it can be. Even companies with a dedicated social media person or team are finding it difficult to keep up with all the different platforms, posts, tracking, following, measuring and more. For small [...]

Posted: May 23, 2013 | 3 Comments

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