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White Papers

White Papers

What Industrial Marketers Need to Know about SEO
Answers to Your Important Questions
Download the new complimentary white paper to learn how to incorporate SEO into your marketing mix.

Proven techniques that SEO experts use to drive relevant traffic to their websites.

  • Identify Hidden Cost Factors
  • Review Basic and Advanced SEO Methodology
  • How GlobalSpec Can Help You Achieve Success

This white paper will help you understand how SEO can fit into your marketing strategy, calculate the resources required for SEO, and become familiar with the range of basic and advanced SEO techniques you can implement. You will learn what SEO can and can’t do and you will be able to weigh an investment in SEO vs. other marketing programs, which will help you make the best use of your marketing budget to achieve your objectives.

Download the What Industrial Marketers Need to Know about SEO by completing the form below.
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From the Marketing Maven  Blog

How have you responded to the digital disruption in the industrial sector?

Industrial professionals have shifted work-related activities, such as finding components and suppliers, comparing products, research and obtaining product specs from traditional media outlets to the web and other digital platforms. How have you, as a marketer seeking to reach and engage this audience, responded to this digital disruption?

Posted: May 24, 2013 | 0 Comments

Only Online Event Focused on Marketing in the Industrial Sector Returns June 6

Hosted by IHS GlobalSpec, the Industrial Marketing Digital Summit (IMDS) is the only online event focused on marketing in the industrial sector. This year's event takes place on Thursday, June 6. Registration is free and you can attend from the convenience of your desk. Industrial marketers will lead educational sessions on content marketing, lead management, [...]

Posted: May 23, 2013 | 0 Comments

Social Media: How to Use Your Resources More Efficiently

By now most industrial companies have some type of social media presence, and many of them are discovering what a resource drain it can be. Even companies with a dedicated social media person or team are finding it difficult to keep up with all the different platforms, posts, tracking, following, measuring and more. For small [...]

Posted: May 23, 2013 | 0 Comments

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