The Facts Behind Third-Party Traffic Estimation
The Marketers Dilemma: Estimating Traffic on Web Sites for Online Advertising Purposes
When planning marketing programs, marketers want to know what the statistics are behind a proposed online marketing program. However, to comprehend what these statistics really mean, a marketer must understand a few key components about how these statistics are derived. We all know the basics of Web statistics: number of visits, unique visitors, and page views. Read what industrial marketer's need to know in this new white paper.
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