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White Papers

White Papers

Online Marketing for the Industrial Sector
A perfect reference guide for B2B marketing professionals, “Online Marketing for the Industrial Sector” is comprised of articles from recent editions of GlobalSpec’s Marketing Maven e-newsletter. It delivers valuable and timely news, research, analysis and trends on the topics that matter to you:
  • E-mail marketing
  • Web site best practices
  • Lead generation
  • Social media
  • Online marketing strategy
  • And more!
  • Download the Online Marketing for the Industrial Sector by completing the form below.
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    From the Marketing Maven  Blog

    Three Ways to Simplify Your Marketing Message

    One challenge of marketing industrial products and services is that they tend to be complex. They have specialized uses. They’re packed with specifications. They lug around a long list of features and functions. But just because your products are complex doesn’t mean your message should be. In fact, your message can’t be complex if you [...]

    Posted: May 15, 2013 | 0 Comments

    What is your biggest challenge in content marketing?

    Posted: April 25, 2013 | 0 Comments

    Five Reasons Why Webinars Continue to Work

    Just a few years ago, webinars were the definition of cutting edge digital marketing in the industrial sector. While new digital strategies such as social media, video, mobile and others seem to be getting a lot of the attention lately, webinars continue to evolve and remain an essential piece of your marketing mix. At the [...]

    Posted: April 22, 2013 | 1 Comments

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