Report: Email volume rises 13% in Q3
New York-Overall email volume increased by 12.7% in the third quarter compared with the year-earlier period, and unique open rates rose 6.0%, according to a new report by Experian Marketing Services.
Final Daily News Alert
This is BtoB''s final Daily News Alert. Subscribers will automatically be signed up to receive Advertising Age''s new weekly BtoB e-newsletter starting in January.
Tech Decisions switching to all-digital format
New York-Summit Professional Networks announced it is relaunching Tech Decisions as a digital-only product. Summit had published the print version of Tech Decisions five times a year.
RLJ Equity Partners buys Naylor
Gainesville, Fla.-RLJ Equity Partners has acquired Naylor, a producer of b-to-b magazines, websites, events and related services for associations. Financial terms of the deal were not disclosed.
Yahoo acquires content delivery provider PeerCDN
Sunnyvale, Calif.-Yahoo Inc. has acquired content delivery network startup PeerCDN. Financial terms of the deal were not disclosed.
Facebook launches in-stream video ad program
Menlo Park, Calif.-Facebook Inc. has launched a new video ad program, allowing advertisers to offer automatically playing videos within users'' news feeds.
Survey: 71% of marketers will increase content marketing budgets
Cambridge, Mass.-Seventy-one percent of marketers will increase their content marketing budgets next year, according to a new report from content curation software company Curata Inc.
Marketers report strong data-oriented results
New York-Data-driven marketers are generating increasingly profitable returns and are bullish on marketing programs based on Big Data, according to a report by the Direct Marketing Association.
Schermer names Frett VP-experience and engagement
Minneapolis-B-to-b agency Schermer, Minneapolis, has appointed Paul Frett VP-experience and engagement, a new role at the agency. Frett was previously VP-experience and engagement at digital agency Atomic Playpen, Minneapolis.