Report: Email volume rises 13% in Q3
BtoB Magazine, December 20, 2013
New York-Overall email volume increased by 12.7% in the third quarter compared with the year-earlier period, and unique open rates rose 6.0%, according to a new report by Experian Marketing Services.
Final Daily News Alert
BtoB Magazine, December 20, 2013
This is BtoB''s final Daily News Alert. Subscribers will automatically be signed up to receive Advertising Age''s new weekly BtoB e-newsletter starting in January.
Tech Decisions switching to all-digital format
BtoB Magazine, December 20, 2013
New York-Summit Professional Networks announced it is relaunching Tech Decisions as a digital-only product. Summit had published the print version of Tech Decisions five times a year.
RLJ Equity Partners buys Naylor
BtoB Magazine, December 20, 2013
Gainesville, Fla.-RLJ Equity Partners has acquired Naylor, a producer of b-to-b magazines, websites, events and related services for associations. Financial terms of the deal were not disclosed.
Yahoo acquires content delivery provider PeerCDN
BtoB Magazine, December 20, 2013
Sunnyvale, Calif.-Yahoo Inc. has acquired content delivery network startup PeerCDN. Financial terms of the deal were not disclosed.
Facebook launches in-stream video ad program
BtoB Magazine, December 20, 2013
Menlo Park, Calif.-Facebook Inc. has launched a new video ad program, allowing advertisers to offer automatically playing videos within users'' news feeds.
Survey: 71% of marketers will increase content marketing budgets
BtoB Magazine, December 20, 2013
Cambridge, Mass.-Seventy-one percent of marketers will increase their content marketing budgets next year, according to a new report from content curation software company Curata Inc.
Marketers report strong data-oriented results
BtoB Magazine, December 20, 2013
New York-Data-driven marketers are generating increasingly profitable returns and are bullish on marketing programs based on Big Data, according to a report by the Direct Marketing Association.
Schermer names Frett VP-experience and engagement
BtoB Magazine, December 19, 2013
Minneapolis-B-to-b agency Schermer, Minneapolis, has appointed Paul Frett VP-experience and engagement, a new role at the agency. Frett was previously VP-experience and engagement at digital agency Atomic Playpen, Minneapolis.
Stagnito''s Retail Leader partners with Food Marketing Institute
BtoB Magazine, December 19, 2013
Deerfield, Ill.
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