Atlantic Media to debut Defense One
Washington, D.C.-Atlantic Media, parent of the Government Executive and Nextgov media brands, this summer will launch Defense One, a new multiplatform media brand serving the U.S. defense and national security community.
Silverpop adds Universal Behaviors data tracking
Atlanta-Silverpop, a digital marketing technology company, announced the rollout of Universal Behaviors, a data-tracking feature to help marketers deliver relevant messages to users based on online behavior.
Kantar partnership unveils campaign-optimization tool
New York-Two Kantar Group companies have partnered with advertising verification company DoubleVerify to introduce a tool that optimizes digital media campaigns.
Traackr, Nimble team up to integrate software
San Francisco-Traackr, which provides software for influencer marketing, and Nimble, a relationship management software company, have formed a partnership to integrate their services.
Forrester: Paid social campaigns focus on content, branded apps
Cambridge, Mass.-Companies with large social media marketing budgets prioritize funds to promote content on general social networks, according to a new study by Forrester Research.
CMO average tenure nears four years
Chicago-The average tenure for chief marketing officers among the top 100 advertised brands rose to 45 months last year, a two-month gain over the 2011 average, according to the ninth annual CMO tenure study from executive search consultancy...
ANA introduces Marketing Analytics Leadership Award
New York-In an effort to recognize the importance of analytics in marketing, the Association of National Advertisers is introducing the Marketing Analytics Leadership Award.
Smartphone sales surged worldwide in Q1
Egham, England-Worldwide smartphone sales totaled 210 million units in the first quarter, up 42.9% over the same period last year, according to data from Gartner Inc.
Twitter buys analytics firm Lucky Sort
San Francisco-Social media company Twitter has acquired Portland, Ore.-based data visualization company Lucky Sort, the companies announced. Financial terms of the deal were not disclosed.
Nielsen, ABC partner to measure mobile app campaignsStories 1 - 10 of 3011
New York-Media measurement company Nielsen Co. and broadcasting company ABC are partnering to measure the effectiveness of mobile app campaigns.