- 12:00 PM EDT
- 9:00 AM PDT)
Marketing leaders face complex risks and challenges in achieving strategic objectives. This keynote presentation focuses on "the new normal" in B2B marketing today, including the value of content and thought leadership as the new currency for marketing, and how to monetize your business.
- 1:00 PM EDT
- 10:00 AM PDT)
To handle increased engagement opportunities, driven by a host of interactive online resources, it's more important than ever for industrial marketers to align marketing activity with the sales funnel. Efficient CRM and marketing automation platforms will help you develop a repeatable process to "marketing qualify" leads prior to sending to sales for follow up.
- 12:45 PM EDT
- 9:45 AM PDT)
Thought leadership has become part of the industrial marketing equation. It is more than just a buzzword - there is relevance behind the concept, and persuasive reasons to pursue it. This presentation details how one company used online events to maximize their thought leadership position.
, Vice President, Marketing, Interpower Group of Companies
- 2:00 PM EDT
- 11:00 AM PDT)
This presentation details how you can change the customer conversation to improve your value proposition, help customers make more money, and capture your fair share.
D. Keith Pigues
, Dean of the School of Business, North Carolina Central University, and Author, North Carolina Central University
- 2:45 PM EDT
- 11:45 AM PDT)
The Digital Disruption is one of the major themes to emerge from recent IHS GlobalSpec research into how industrial professionals use digital media. This presentation, based on the results of an April 2013 survey, will help you understand how industrial professionals use digital media, and how you can use the Digital Disruption to your advantage to remain competitive and win business.
- 3:45 PM EDT
- 12:45 PM PDT)
During this session you will be introduced to the foundations of Demand Process and learn how to develop a Demand Process model to drive your own organization's demand generation, delivering revenue and marketing ROI.
- 4:30 PM EDT
- 1:30 PM PDT)
Learn how to multiply exposure for your content and how to get and protect your share of impressions and traffic, all while growing your bottom line. This checklist is for both experienced content marketers and those new to the field.
, Senior Director Online Marketing, ANSI, the American National Standards Institute