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Social media has become part of the industrial marketing equation. Attend this panel discussion to hear how companies like Edmund Optics, DuPont, and Indium Corporation are using social media in their marketing efforts.
Topics will include:
- Developing a social media strategy
- Successfully using social media channels such as blogs and video
- Challenges and successes with social media programs
- And more!
With social media increasingly being used by engineering, technical, industrial and manufacturing professionals, it is important to gain an understanding of social media channels out there and the value it can bring to your business. This panel discussion will feature social media best practices from Edmund Optics, DuPont and Indium Corporation, as well as an in-depth Q&A session that offers attendees important social media insight, including what goals are social media best at accomplishing, measuring social media effectiveness, and words of advice for marketers looking to take their social media initiatives to the next level.
- Discover how to develop a successful social media strategy that aligns with company goals
- Learn how to benefit from social media channels including blogs and video
- Gain insight on how to take your current social media initiatives to the next level
Rick Short, Director, Marketing Communications, Indium Corporation
Rick Short is the Director of Marketing Communications at the Indium Corporation, and author of the award-winning Rick Short's B2B Marcom Blog. The Indium Corporation is a premiere materials supplier to the global electronics assembly, semiconductor fabrication and packaging, solar photovoltaic, and thermal management markets.
Rick has been with the company for over 25 years in capacities including Marketing Director, International Sales Director, and Technical Service Manager, in addition to his current role. He has an MBA from Rensselaer Polytechnic Institute, a BS in Business Management from Utica College, and an AAS from Mohawk Valey Community College.
Rick's team develops Marcom plans and activities that involve:
- conceiving, managing and evolving a corporate B to B (B2B) social media program involving: blogging, Facebook, Twitter, YouTube and LinkedIn
- exhibiting at trade shows, worldwide
- managing a corporate, global intranet
- managing over 400 web pages
- hosting 1.4 million annual website visits
- hosting over 240,000 blog visits
- creating and publishing collateral
- creating illustrations depicting product usage
- creating motion graphics
- developing, creating, & placing print and electronic ads
- conceiving and producing B2B Marcom video ads, interviews, and demostrations
Rick's social media endeavors, particularly with blogging, have earned him inclusion in publications including AdAge.com, ClickZ, and ABC.com.
For creating his industry's first online video advertisements he earned the Business Marketing Association's prestigious Pro-Comm Award as well as the Association of Marketing Professionals' Gold MarCom Award.
He has also earned SMTA's EXCELLENCE IN INTERNATIONAL LEADERSHIP AWARD for his ongoing role in driving their global promotional campaign and playing a significant role in the design of their marketing materials.
Rick has spoken for the American Marketing Association, Frost & Sullivan, the Business Marketing Association, and at the Institute for the Study of Business Markets, as well as at private corporate engagements. His work is monitored by some of the world's leading advertising and public relations agencies for its activities and results.
Todd Sierer, Director of Product Marketing, Edmund Optics
Todd Sierer is the Director of Product Marketing at Edmund Optics, a global leader in volume optical manufacturing and off the shelf optical components. Todd and his team direct global product strategy, new product development and technical marketing, which includes the creation of 50+ technical videos per year. Prior to working at Edmund Optics, Todd was a Product Marketing Manager at National Instruments. While at NI, Todd created the viral hit "An Engineering Mind" that captured the spirit of the everyday engineer. He also developed "This Week in Engineering", a weekly engineering new video for Engineering.com. Deep inside his heart, Todd really wishes he was a Japanese game show producer.
Gary Spangler, Corporate eMarketing Manager and Leader, Social Media CoE, DuPont
Gary Spangler leads the Corporate Social Media Center of Excellence at DuPont . He holds a B.S. degree in Civil Engineering and an MBA from Virginia Polytechnic Institute and State University. DuPont has global sales of nearly $30 billion in 70 countries.
Gary's experience at DuPont has covered a variety of assignments in Sales, Marketing and Operations. He has specialized in eMarketing since the late 1990's. Gary represents DuPont to the Word of Mouth Marketing Association (WOMMA) and has served on WOMMA's Board of Directors. Gary created WOMMA's Brands Council that provides a forum for brand marketers to collaborate on ethical and effective Word of Mouth Marketing.
Gary has spoken on Word of Mouth and Social Media marketing to audiences in the United States and Europe including venues sponsored by the American Bar Association, Ad-Tech, Marketing Sherpa, Direct Marketing Association (DMA) and WOMMA. His opinions have been written in Information Week, NPV Marketing Magazine, Brand Week Magazine, BtoB Magazine and Marketing Sherpa. Gary was nominated for the DMA's Direct Marketer of Year 2007 and his "DuPont Science Stories" word-of-mouth marketing video campaign was a national finalist for OMMA's Best Campaign in Social Media for 2007.
