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  • Management of Marketing
    Management of Marketing. Designed specifically for MBA students, this thorough guide provides information on the core elements of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Books24x7
  • Marketing Research for Managers, Third Edition
    Marketing Research for Managers, Third Edition. The purpose of this guide is to enable managers to become more informed research users and buyers; the more managers know about how marketing research works, the more effective they can be in using it as a management tool. Books24x7
  • Marketing Due Diligence: Reconnecting Strategy to Share Price
    Marketing Due Diligence: Reconnecting Strategy to Share Price. Written for directors and managers, this book blends proven ideas from strategic and financial management with new concepts about organizational effectiveness to create a process that directly connects marketing strategy to shareholder
  • 10 Epic fails in MRO Master Management Data
    Most business enterprises typically put their energy, resources and investment into things like product design, sales and marketing, production efficiency, tight process control, information technology, and supply-chain management both for inbound flows of direct materials and outbound flows
  • AS9100C: How to Effectively Interpret the Evolving Quality Management Requirements in the Aerospace Industry
    of their aviation, space and defense products. Certification to the AS9100 series of standards improves a company's standing in the eyes of customers,. employees and shareholders. It's more than an image enhancement ­ it's proof of commitment. It also provides. an edge in marketing. All of this can
  • Timeshare Resort Operations: A Guide to Management Practice
    Timeshare Resort Operations: A Guide to Management Practice. Providing a comprehensive look at the present and future of this growing segment of the hospitality industry, this book covers specialized approaches to marketing, human resources, service quality, finance, legal considerations
  • Discovering Master Data Management in the ERP Blueprint
    , Manufacturing Requirement Planning II. (MRP II) systems and Enterprise Resource Planning (ERP) systems in recent times. ERP systems have. become multi-module application software that integrates the business processes across functional. departments with application modules for supporting marketing, finance
  • International Cultural Tourism: Management, Implications and Cases
    International Cultural Tourism: Management, Implications and Cases. Including an analysis of the demand, profiles and motivation of tourists, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions

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