Promotional products are giveaways and advertising supplies used to promote a brand, logo, company, or product. Providers of promotion services design and manufacture these items. According to Promotional Products Association International (PPAI), a non-profit trade organization, the most popular promotional products are clothing items such as T-shirts, polo shirts, jackets, caps and hats; pens, pencils, and highlighters; and desk or pocket-size calendars. Promotional products also include low-cost items such as key chains, rulers, calculators, and notepads. The advertising materials that promotion services create are designed to drive traffic to tradeshow booths, improve response rates from direct mail campaigns, increase customer referrals, and enhance employee morale. Examples of advertising supplies include banners, point-of-purchase (POP) displays, and dynamic signage.
Promotion services offer many different types of promotional products. Some companies provide clocks and sports watches, coin banks, first aid kits, hand-held fans, tote bags, or personal care items such as travel mirrors and travel toothbrushes. Other promotion services provide coffee cups and water bottles, computer accessories such as mouse pads and keyboard cleaners, gym bags and golf accessories, and executive gifts such as desk clocks. Lanyards, magnets, stickers, decals, badges and buttons are also available. Materials of construction include metal, plastic, and composites. Because the recipients of promotional products may retain these items for relatively long periods of time, advertisers can reach the same buyers repeatedly. Promotional products can also help introduce new products and services, improve relations with clients, develop new business, motivate salespeople, and provide notification of a change of address or phone number.
Promotion services and suppliers of promotional products often use POP displays to affect buyer behavior at the moment and location of purchase. In retail stores, POP advertising is designed to increase foot traffic to the shelf, kiosk, or stocking location for a specific item. With household products, a point of purchase stand can be used to dispense product samples or coupons. Promotional products are also distributed at events such as sales conferences, trade shows, and shareholder meetings. Promotion services can assist customers in determining the best venue to use.