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Marketing Tools
Marketing Tools

Choose from the information-rich industrial marketing resources listed below. All are available to you instantly and free of charge.



  • PDF  NEW! Top 10 Marketing Planning Mistakes    Download Now
    Manufacturers, distributors and service providers in the industrial sector have more marketing choices than ever before, making it easier to maximize your marketing budget. However, even the most seasoned professionals sometimes fall prey to mistakes that are easily avoidable.
  • PDF  Your Social Media Strategy: 5 Questions To Ask Before Getting Started    Download Now
    How is social media being used by your target audience? And how can it fit into your marketing strategy? Before beginning or expanding your company’s social media efforts, answer these five questions to help ensure your success.
  • PDF  NEW! A Six-Point Checklist for Success    Download Now
    As an effective marketer you know that your most rewarding campaigns are based on solid planning, on-target messages and insightful measurement. Great effort goes into supporting these stages of a successful campaign - with tight budgets and limited resources there is little room for missteps. These six steps will help keep you on the right path, place you ahead of your competitors and lead to smart investments for achieving a meaningful ROI.
  • PDF  Top 10 Marketing Planning Mistakes    Download Now
    Manufacturers, distributors and service providers in the industrial sector have more marketing choices than ever before, making it easier to maximize your marketing budget.
  • PDF  GlobalSpec Online Trade Shows + Events    Download Now
    Discover how to maximize this channel for meaningful brand engagement with your target audience.
  • PDF  2011 Industrial Marketing Planning Kit    Download Now
    Now is the time to establish marketing plans—formulate strategies, make media choices and justify expenditures.
  • PDF  Economic Outlook Survey Marketing Tip Sheet    Download Now
    Discover five key actions that you can take to maximize your influence among the sectors that project growth, based on the results of our 2010 Economic Outlook Survey.
  • PDF  Industrial Buying Cycle Worksheet    Download Now
  • PDF  Download the Marketing Hero's Toolkit    Download Now
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