From Supply Chain Strategies: Customer Driven and Customer Focused
After reading this chapter you should:
know and understand differences between strategic planning and strategic management, descriptive and prescriptive approaches and different levels of strategy discussed in the literature;
know that strategy is both process and content and that levels determine the context;
be aware that realized strategies are consequences of both planned and unplanned (emergent) strategic processes;
know different definitions of strategy and be able to define strategy in context;
be aware of a number of different strategic conceptual frameworks and different approaches to strategic planning and strategic management;
know and understand why supply chain strategies are important to most modern businesses.
This chapter examines a number of important strategic concepts. It begins by examining traditional approaches to planning and strategic management. Definitions of strategy are offered and different levels of strategy are explored. Strategic thinking and learning are discussed within the context of developing competence and capabilities before establishing the importance of setting strategic objectives. In turn, setting strategic objectives requires resources being applied to implement chosen strategies and appropriate performance measures developed to evaluate strategic performance. Finally, the importance of customer-focused supply chain strategies and the concept of strategic fit are discussed within this broad framework of strategic development.
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Topics of Interest
Strategy Supply chain strategies are pivotal to the success of most contemporary business organizations and they may be equally important for not-for-profit organizations too. Organizational...
Learning Outcomes After reading this chapter you should be able to: know that supply chain strategies are more effective when they are market-driven and customer-focused; know and...
Overview In this, the first of several chapters about strategy formulation, the aim is to explore some basic approaches. The chapter stresses the importance of considering several options. One of...
Chapter List Chapter 7: Strategic Intent Chapter 8: Strategy Formulation Chapter 9: Targeting, Positioning and Brand Strategy Chapter 10: Product Development and Innovation Chapter 11:...
Learning Outcomes The purpose of this chapter is to develop your knowledge and understanding of the key business issues relating to supply chain profitability, quality management and world-class...