From Ashlar-Vellum

Award winning industrial designer, Nelson Au, was challenged by Seagate Technologies to create a unique look for a new USB pocket hard drive. Offering higher storage capacity, they wanted a recognizable design, to compete successfully in an already crowded market.

Given a physical model of a previous concept, a printed circuit board, and several other components, Au used Cobalt™ to quickly design several new concepts, taking advantage of the software's outstanding ability to create any shape imaginable.

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