From Leisure Marketing: A Global Perspective
- Chapter 29: Leisure and the Wider Consumer Society
This brief part, which consists of just two chapters, is nevertheless of great importance, for it sets the content of most of this book, in a wider context, in two respects.
First, Chapter 29 relates what we have been saying about leisure to key trends and developments in other industries and sectors of consumer society. This is highly relevant because, in many ways, what is happening in leisure is mirroring, or even following on from, what has happened, and is happening, in these other areas.
Secondly, Chapter 30 relates what is happening in leisure to developments in the world as a whole in terms of globalisation.
The main concepts covered in the chapter are:
Similarities with other countries as a result of political, economic, social and technological change
The continuing trend towards the concentration of ownership and transnational operation
Similarity of trends in relation to the behaviour of consumers of leisure products and services with those in other industries.
In this book the authors have made a number of comments about the ways in which marketing is developing in the leisure sector. These comments have covered the nature of the product, trends in the market demand and the methods of marketing which are used.
However, it is, perhaps, a significant fact that many of these comments could have been applied, with modifications, to a number of other sectors of the consumer society. What is happening in...
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Topics of Interest
Chapter List Conclusions Overview At the end of such a long, complex and wide-ranging text, attempting to draw conclusions is a necessary but awesome task. Perhaps the only real...
Chapter List Introduction Chapter 3: The International Market Chapter 4: The International Leisure Industry Chapter 5: The International Business Environment Part Two focuses on the...
Chapter List Introduction Chapter 1: What is Marketing? Chapter 2: What is Leisure? This first section of the book sets the scene by answering two questions which are central to the...
Chapter List Introduction Chapter 6: Product Chapter 7: Price Chapter 8: Place Chapter 9: Promotion This section of the book examines the application of the marketing mix in leisure.
Chapter List Introdution Chapter 14: Visitor Attractions Chapter 15: Accommodation Chapter 16: Tourist Destinations Chapter 17: Tour Operation Chapter 18: Transport Chapter 19:...