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The Engineering Toolbar
The Ultimate Resource for Engineering and Technical Research. (Learn More) |
Chapter 13: Online Advertising Case Study ZDU (Smartplanet.com) Campaign
By Timothy Garrand
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From Writing for Multimedia and the Web, Second Edition
SUMMARYName of production: ZDU Online Ad Campaign The images used in this chapter are courtesy of Ziff-Davis Inc. 1999 Ziff-Davis Inc. PROGRAM DESCRIPTION AND BACKGROUNDPROGRAM DESCRIPTIONThis ZDU online advertising campaign was designed to promote membership in ZDU, an online learning site launched by Ziff-Davis Inc. Ziff-Davis is a leading media and marketing company focused on computing and Internet-related technologies. It publishes computer magazines, such as PC Week, Mac Week, and Computer Shopper. It also has a number of online ventures, including ZDNet and ZDU. ZDNet is the online network of Ziff-Davis that presents online versions of its magazines, as well as original content about computer technology and information. The ZDU online learning site has recently been expanded and renamed as SmartPlanet. SmartPlanet (ZDU) offers both instructor-led and self-study courses, related products for sale, and an opportunity to interact within the SmartPlanet learning community. ONLINE ADVERTISINGOnline Advertisements DefinedOnline advertisements are advertisements placed on the World Wide Web or on commercial online services, such as America Online. For most products and services, the Web is the primary location for ad placement.
Copyright Butterworth-Heinemann 2001 under license agreement with Books24x7
Products & Services
Graphic design service create various forms of visual information for advertisements, web sites, and other publications.
Learn more about Graphic Design Services
Online communities consist of users with similar interests and requirements who communicate electronically to discuss ideas and ask or answer questions.
Learn more about Online Communities
Online directories list companies on web sites that focus on specific industries or segments. Search engines provide targeted web results based on keywords and other advanced criteria.
Learn more about Online Directories and Search Engines
Learning management systems (LMS) are software applications for delivering, tracking and managing training. They are used mainly by educational institutions and corporate training departments.
Learn more about Learning Management Systems (LMS)
Web hosting services are companies that provide server space for web sites, email, and other online systems.
Learn more about Web Hosting Services
Product Announcements
Topics of Interest
SUMMARY
Name of Production: The Nauticus Shipbuilding Company
Writer: Steven Barney
Developers: Tarragon Interactive, Chedd-Angier Production Co.
Audience: General
Medium: Computer hard drive in...
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The case studies in the chapters that follow demonstrate how various goals were achieved and challenges were met in specific multimedia programs and Web sites:
Prudential Verani Realty Web...
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Chapter List
Chapter 7 Principles of Informational Multimedia and Web Sites
Chapter 8 Informational Multimedia and Web Architecture
Chapter 9 Introduction to the Informational Multimedia and...
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John Clayton
Waikato Institute of Technology
New Zealand
Overview
Educational activity is no longer constricted to or confined by text, print based materials, time or space. Online...
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Introduction
This chapter describes some typical digital asset management systems. It starts with a web content management solution to demonstrate the principles of these applications and the...
(Read More)
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