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Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists
By Bonita M. Kolb
Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists Containing practical international examples, discussion questions, and strategic planning worksheets, this guide provides thorough and succinct coverage of marketing theory specific to the tourism industry. Table of Contents
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Copyright Elsevier Inc. 2006 under license agreement with Books24x7
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